391 - Shaking Up the Coffee World with Martin Mayorga
391 - Shaking Up the Coffee World with Martin Mayorga
Listeners, this week we have a conversation with Martin Mayorga
In this episode, we're thrilled to chat with Martin Mayorga, the founder of Mayorga Coffee. From his early life navigating socio-political upheavals in Latin America to his transition to the U.S., Martin's journey is a testament to the resilience and power of cultural heritage.
Discover how these experiences fueled his dedication to empowering Latin American communities and transforming the coffee industry through direct farmer connections.
Pour yourself a cup and join us for an inspiring conversation about entrepreneurship, sustainability, and generational legacy.
Martin Mayorga is the visionary founder behind Mayorga Coffee, the leading Latino-forward coffee brand dedicated to sustainable agriculture and the empowerment of Latin American communities.
Born in Guatemala City to a Nicaraguan father and Peruvian mother, Martin’s early life was marked by resilience, as his family faced upheavals, including losing everything to an earthquake in Guatemala and then leaving everything behind due to a revolution in Nicaragua. This cross-cultural journey, spanning from Guatemala to Nicaragua, Costa Rica, Peru, and eventually the United States, exposed Martin to both the beauty and the hardships of Latin American life, ultimately inspiring his lifelong commitment to uplift and represent his people and heritage.
During this episode we talked about:
06:46 Nicaragua memories inspired my coffee blend creation.
10:58 Father's lifelong struggle leads to son's opportunities.
17:30 Struggled with identity, chose purpose over finance.
25:25 Dad inspired action over talk about coffee.
27:04 Perceived as a failure for leaving college.
33:01 Coffee choices reflect personal connections and meaning.
41:00 Struggling with marketing ethics in coffee industry.
46:00 Scale for impact: affordable coffee, industry change.
49:44 From private to public: sharing founder's journey.
53:59 Certifications aren't enough; authenticity and engagement matter.
01:00:39 Garlic remedy cured infections successfully. Magic!
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Get 15% off with code MARTIN15*
* 15% on all Mayorga organic Specialty Grade coffees, for first-time customers (one time per customer), valid until February 2025
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