196 - Querer es Poder with Sarah Farzam
196 - Querer es Poder with Sarah Farzam
Listeners, we are back this week with Sarah Farzam
Sarah Farzam is the Founder and CEO of Bilingual Birdies. Sarah is half Mexican and half Iranian and grew up speaking Spanish, Farsi and English. She’s from L.A. and graduated from UCLA with a BA in English. From there Sarah moved to Mexico City and later NYC where she taught high school and waited tables for a year before getting the idea to start her own educational company when she was only 24 years old. A lover of music, language, and culture, her intention was to create a space to celebrate diversity with children.
In 2006, with zero business experience, Sarah launched Bilingual Birdies, a foreign language and live music program for children up to age six in NYC after months of passing out fliers in public playgrounds which yielded a total of three enrolled students (two of which were her twin nieces). She bootstrapped every step of the way and even invested her own saved up tip money to start. Soon after she became the recipient of the Lenovo Heart of Business Entrepreneurship Award ($25K prize) as well as the Network for Teaching Entrepreneurship Pitch Competition ($20K prize). After completing Goldman Sach’s 10,000 Small Businesses Program, Sarah began to set the framework to build an online platform that would help her expand nationally.
Today Bilingual Birdies teaches Spanish, French, Mandarin, and English to thousands of children per week across 21 cities in the US, Canada, and Australia through their online training program which certifies and licenses bilingual and educators to launch their own Bilingual Birdies businesses in their own city. Enrolled families benefit from original Bilingual Birdies products such as bilingual ebooks, music albums, and the most adorable bird puppets you have ever seen in your entire life. Under the leadership of Sarah Farzam, Bilingual Birdies educators have traveled to Guanajuato, Mexico to volunteer and perform in the children’s section of La Calaca Festival. They have also journeyed to Paris, France to train early educators on how to implement their methodology to teach English to children in a fun and musical way. Most recently they traveled to Nairobi, Kenya to volunteer at Little Ray of Hope, an informal preschool in Kawangware, the country’s second largest slum. Nearly 13 years after Sarah started Bilingual Birdies she is more motivated than ever to identify bilingual educators with an entrepreneurial spirit who are looking to share their language and culture with children, make money doing what they love, and transform their communities to encourage future generations of global thinking, open-minded humans. You can learn more about Sarah Farzam and Bilingual Birdies at bilingualbirdies.com.
During this episode we talked about:
2:11 fitting in a box and cultural heritage as an advantage
6:01 not speaking Spanish as a kid
7:18 language as a bridge
11:22 business school vs hustle
16:22 leaving her other jobs to 'go for it'
19:32 investing in the internal dialogue
28:32 kids and mindfulness
30:40 entrepreneurship and personality traits
32:18 power through
36:17 how they added a service because of COVID
40:49 treating money as a friend
43:11 asking someone to be her mentor
49:10 the power to give love
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