Expand Your Reach, Elevate Your Voice, Engage Your Community... One Episode At A Time

El Mercadito by Cafe con Pam a unique advertising segment within Cafe con Pam podcast, designed specifically to offer small to medium-sized businesses an affordable and effective way to reach new audiences.

Our tiered advertising model allows businesses of all sizes to choose an option that fits their budget and goals.

Reject Ineffective Advertising: Embrace Cultural Connection with El Mercadito

If there was a way to reach culturally aware individuals part of the Latine community or interested in cultural themes, personal growth, and entrepreneurial stories without ineffective ad spend.

Many businesses have experienced significant financial loss due to investing in advertising that did not yield results.

Finally feel supported and clear around your advertising spend

El Mercadito offers support from an experienced podcaster, ahem, Cafe con Pam, who specializes in cultural relevance and engagement. We assist brands in developing their host-read ads, from writing and production to the strategic timing of placements, ensuring that each message is not only heard but felt and appreciated by our loyal audience. This hands-on assistance helps businesses develop the skills necessary to engage with diverse markets effectively.

Let Me Ask You a Question: Why Do You Think You Haven’t Reached the Right Audience for Your Product or Service?

Imagine pouring your heart and resources into an advertising campaign only to see it get lost amid the noise, not reaching the people who would cherish and celebrate what you offer. You’ve tried broad-spectrum advertising platforms, but they lack the cultural sensitivity and community focus you’d like your brand to reach.

Your unique voice remains unheard, your story untold, and your potential unrealized. This isn’t just frustrating; it’s disheartening because you know your products or services can make a real difference in the lives of those who share your cultural values, right?

El Mercadito is all about simplicity and reach

We have an audience longing for more culturally relevant content and products that cater to their unique identities

They seek to support and connect with businesses that understand their unique challenges and aspirations, offering solutions that are tailored to their cultural context and personal growth goals.

El Mercadito arrives to fulfill that desire for our comunidad

  • Advertisers are carefully selected to ensure they resonate with the values and interests of our audience, therefore, delivering content and products that are culturally pertinent and highly anticipated.

  • By promoting businesses within our comunidad that understand or want to understand our needs, El Mercadito strengthens the bond between the audience and the brands, fostering a sense of support and mutual growth.

  • Our goal is for ads in El Mercadito to include educational elements about products or services that empower listeners with knowledge, aligning with their desire for personal and professional development.

Hi, I’m Pam.

As a devoted plant mom and dog mom, my goal is to bring joy and peace into every space I curate, both online and off.

My curiosity about the world makes me a lifelong learner, often diving deep into a myriad of topics—earning me the affectionate title of a walking encyclopedia among friends.

What truly sparks my drive is witnessing the incredible achievements of fellow Latinas in my community. I was looking for mentors, so I started Cafe con Pam back in 2016. After 1 Million downloads and over 350 stories shared, I’ve embraced the motivational force behind the success of others, I see every achievement within my community as a pathway of what’s possible for us, including myself.

Join me and the vibrant community at El Mercadito, where every advertisement is an opportunity to connect deeply, resonate culturally, and succeed together. Because here, we believe in the power of comunidad and the strength of our collective voices.

Introducing El Mercadito by Cafe con Pam |

Introducing El Mercadito by Cafe con Pam |

El Mercadito bridges the powerful connection between businesses and consumers by emphasizing stories and values that resonate with our audience.

For advertisers, this means not just selling a product but becoming a part of the listener’s community, creating emotional ties and fostering loyalty. This emotional connection is rooted by the shared values and cultural richness that define Cafe con Pam’s audience, offering a sense of belonging and community engagement.

How does it work?

El Mercadito is uniquely positioned within Cafe con Pam podcast, which has over 1 million downloads and a deeply engaged audience that appreciates cultural depth in content. By offering targeted exposure to this audience, El Mercadito provides advertisers with specialized knowledge and insights into successful cultural marketing strategies.

We offer analytics and feedback that help refine advertising approaches based on real audience responses, bridging the gap between general marketing and culturally specific outreach.

How do we do this?

  • Targeted Cultural Insights: We begin by gathering deep insights into your products and services to target our demographic’s cultural backgrounds and preferences, ensuring your ads resonate on a personal and cultural level.

  • Custom Campaign Development: Based on these insights, we develop customized advertising campaigns tailored to align with the values and interests of the podcast’s diverse audience. This includes crafting compelling narratives that embed your brand’s message within content that listeners value.

  • Seamless Content Integration: Ads are seamlessly integrated into Cafe con Pam podcast episodes, ensuring they complement rather than interrupt the listening experience. This integration helps maintain listener engagement and enhances the natural flow of content.

  • Real-Time Performance Tracking: Utilizing advanced analytics, we track the performance of each ad in real time, providing you with actionable data on listener engagement and response once the campaign has ended.

  • Ongoing Optimization: With continuous feedback, we refine and optimize your campaigns, adjusting strategies as needed to improve effectiveness and maximize your return on investment.

  • Community Feedback Loop: We encourage listener feedback to further fine-tune ad resonance and effectiveness, fostering a sense of community involvement that enriches the overall impact of your campaigns.

Finally experience advertising effectiveness where culture meets commerce, and every message fosters lasting community relationships, just like you envisioned it

Finally you will

  • Control: After engaging with El Mercadito, you’ll feel in controll to effectively reach a targeted, engaged audience that resonates deeply with their offerings. All because you chose to access a platform that bridges the gap between your brand and a community eager for culturally relevant products and services.

  • Pride: There is a strong sense of pride that comes from successfully connecting with and impacting an audience that shares similar cultural values and interests. You will feel proud to see your brand embraced by a community that values authenticity and cultural alignment.

  • Relief: The relief of finding a marketing solution that understands and navigates the cultural nuances effectively, ensuring that your advertising efforts are not just seen but felt and appreciated. Ahh so profound!

 Simple and Easy Tiers to Fit Your Needs

 You got Qs? We have As

  • El Mercadito is a unique advertising segment within the Cafe con Pam podcast, designed specifically to offer small to medium-sized businesses an affordable and effective way to reach new audiences. Our tiered advertising model allows businesses of all sizes to choose an option that fits their budget and goals.

  • Our listeners are diverse, engaged, and keen on supporting businesses that align with their values. They primarily consist of young professionals interested in personal growth, cultural topics, and community-focused content. As for demographics go: 70% Latine, 80% Women, 80% bilingual

  • Podcast advertising offers a personal and direct way to communicate your message, creating a deeper connection with potential customers. Listeners tend to be highly engaged and loyal, often resulting in higher conversion rates compared to other forms of digital advertising.

  • Pricing is based on the length and type of ad, the additional services provided, and the overall exposure your ad will receive. We’ve structured our pricing to accommodate a wide range of budgets, ensuring businesses of all sizes can benefit from our services.

  • Absolutely! While our tiers provide a guideline, we’re happy to work with you to tailor a package that fits your specific needs and goals. Complete your application and when we have yoru onboarding call we'll discuss customization options.

  • Typically, it takes about 2-4 weeks from the initial onboarding call to airing your ad. This timeline can vary based on the complexity of your ad and our current schedule.

  • Getting started is easy! Just complete the application, and a member of our team will reach out to discuss your advertising needs and how we can help your business grow.