219 - Do it on purpose, Nopalera with Sandra Velasquez
219 - Do it on purpose, Nopalera with Sandra Velasquez
Listeners, we are back this week with Sandra Velasquez
Founder of Nopalera, a Mexican Botanical bath & body line. Sandra’s main ingredient, the nopal (cactus) is more than an ingredient; it is an ancient symbol of Mexican culture: strong, resilient, beautiful, and has always been here. Just like us. She founded Nopalera to elevate and celebrate Latin@ culture and remove cultural stigmas in body care. Her core mission is to fight racial injustice by showing up in the face of racism and anti-immigrant mentality and helping immigrants at the non-profit, Casa Cornelia.
During this episode we talked about:
Making a decision early on about her brand being a luxury brand.
Her experience working in the CPG industry.
Getting pushback from people in the community calling her brand "too expensive."
How to know when your brand is ready for a retailer.
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