256 - The Fund for the Crypto Curious with Luisa Alberto, Michelle Morton & Marianna Di Regolo

May 22

Luisa Alberto, Michelle Morton, Marianna Di Regolo and Pam Covarrubias in Cafe con Pam

256 - The Fund for the Crypto Curious with Luisa Alberto, Michelle Morton & Marianna Di Regolo

Listeners, we're back this week with a candid conversation with my NFT Besties Luisa Alberto, Michelle Morton and Marianna Di Regolo.

Luisa Alberto is the CEO of People First Finance, a Virtual CFO agency that provides high touch accounting and financial advisory services to women business owners. She has 18 years of Finance and Operations experience working alongside visionary leaders of successful Bay Area startups, such as Blue Bottle Coffee and Good Eggs. Her mission is to ease the financial burden and overwhelm that holds too many extraordinary self employed women back from reaching their fullest potential, and making a wildly successful living as the brilliant creators they were born to be.

Marianna is the Founder of The Fringe, an online resource and community for women and non-binary entrepreneurs. She is on a mission to support business owners from underrepresented communities, helping them grow online through creative and innovative marketing experiences. When she’s not working, you can find Marianna with her wife and baby making green smoothies, pulling weeds from their garden, or going on walks with their pups.

For Michelle Morton, the concepts of generational wealth and leaving a legacy for generations to come were instilled in her from an early age. As the owner of Luxury + Legacy and DMV Luxury Homes, her mission is to guide her clients and team, as they secure their own legacies through real estate and entrepreneurship.

During this episode we talked about:

10:10 - How we got into NFTs
19:41 - Doing it in community
20:03 - What are NFTs
29:25 - Accessibility
33:43 - There's opportunity to be an early adopter
38:26 - What is the fund
48:36 - The current landscape
52:09 - Listening and taking action
53:23 - Our upcoming event

Hello, everyone. This is Pam de Cafe con Pam, the bilingual podcast that features Latinas, Latine and people of the global majority who break barriers, change lives and make this world a better place. Welcome to episode 256 of Cafe con Pam. Today we have a conversation with my NFTs besties, and this is an unusual episode. So we'll start with that, but let me introduce you to them.
So we have a conversation with Marianna Di Regolo, Michelle Morton and Luisa Alberto. This conversation, I'm now going to do a lot of commentary before, because essentially we give you all the things, and these are the women that I've spent a lot of time in the last four months with. And we've been exploring this unknown world of Web3. And so if you are curious about how this works, if you have been hearing about NFTs and are confused, but curious about it, maybe this is an episode where you can check it out and consider if this is a world that you want to embark on. And if it is a world that you want to embark on, then you can absolutely join our event that is going to happen on June 1st. It is absolutely free. We are making it at no cost to you. So you can get a little bit of more information out there from us, people that you are familiar with, that you feel comfortable asking questions, and we want to make it a brave space. So you feel like there is a spot for you to show up, for you to ask the questions that you want to ask.

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***

And I'm going to stop there, sin más, here's my conversation with Marianna, Michelle and Luisa.

***
Pam: Welcome to Cafe con Pam everyone. How are we doing?

All: Yay! So excited to be here! [laughs]

Pam: Well, I am so happy that you're all here and that we get to have a public conversation around this fun thing called NFTs. And did we really start doing this four months ago?

Michelle: Yes, four months.

Luisa: February 2021 is when I jumped in. I think we all, well, I don't know. That's what I jumped in and that's when I found Marianna. I don't know everybody else's timeline.

Marianna: I think when I posted asking people, if they're interested in NFTs, in the virtual club that we're all a part of, that was like, I don't know. I think that was January 24th. So yet we're almost exactly at four months.

Pam: Wow. That's awesome. To start we always ask the same question. So I would love to hear what is your heritage, in good Cafe con Pam fashion. So we'll start with Michelle Mariana and Luisa in that order, just to keep things organized.

Michelle: Awesome. So I am African-American. I am black. I'm from the south, for the most part. My mother's from Louisiana. My father's side of the family is actually from Washington DC. I grew up in California, Northern California, Southern California, three years of high school in central California. So I'm a true Californian, or at least I used to be. And now I am in the Washington DC Metro area where I have been, it's funny because I actually came back to my roots. I came back here to attend Howard University and, you know, traveled a little bit after that and then came back here. I just actually love this area. It's true diversity and I love it.

Pam: Nice. Thank you. Thank you. Marianna. What's your heritage?

Marianna: So I am Iraqi and Irish, but also adopted and raised in a very Italian household. My dad is Italian. My mom is Lithuanian, for some reason the Floridian part, I don't know. It was always just, was very Italian. And my grandparents, you know, we always were making homemade gnocchi together, homemade pasta sauce. Yeah. So a mix of all sorts of things and identities. And then let's see here, born and raised in California. I have lived in Southern California and Northern California, but I'm currently in Northern California.

Pam: And you prefer that, huh?

Marianna: I mean, I love Southern California too. I feel like Southern California has some ideal weather.

Pam: Yes, it does. Sometimes, you know, today's overcast, so, I don't know.

Marianna: Today where I'm in, I might be making this up, but I feel like it's 99 degrees today. Like my AC can not handle it and I keep turning it down like 68, 68 degrees, but it's like 78 and it just can't.

Pam: Dang. That's real, real heat, real heat. Well, thank you for sharing. Luisa.

Luisa: I am also a mix. I have a mixed background and for a long time, it was really difficult for me to answer that question of what is my heritage, because my father is half Panamanian and half Jamaican so he grew up-- his father was Panamanian, but he grew up in Jamaica and then he moved to Brooklyn when he was in high school. So a lot of the, so he doesn't speak Spanish. My grandmother speaks Spanish, but like the Spanish got knocked out of him somewhere along the way. So that's his story. And then my mother, she is half Italian and half German and she grew up in Queens. And so they met in New York and it makes sense. Their love story is like wonderful, but I've always been like, I don't know, I have to explain the four different backgrounds that you know, where I come from, in order to answer that question. So my family is from New York. I grew up on the east coast and in a little town on the Hudson river. So not everybody thinks like, oh, in Manhattan or New York city, no New York state is very big. So I grew up at a small town and small town on the Hudson river. Loved it, very diverse, very artsy, close to Manhattan. So it had that like, you know, small town, but like really cool vibe, a lot of artists and that sort of thing. So grew up there and then went to school at Boston, braved the winters for four years and made a beeline to San Francisco. I was like, I need palm trees. I need the coast. So I've been in San Francisco ever since 2003.

Pam: Nice. Do you consider yourself a San Franciscan? What's the word? What's the word? How do you call that?

Luisa: That is the word, San Franciscan. Yes and no. No, I can't, the true San Franciscan who were born and raised here are some of the most remarkable people I've ever met. I have so much respect for them and the culture here. And so, nope, I'm half and half, east west coast. I accept both identities. So yeah.

Pam: Yeah. Identity is complicated. We do talk about identity a lot because in the United States, it's complex. I don't think there's a place in the world that has such complex identities weaved into the culture of the U S. And so it's, it's always really powerful to call it, name it and name the complication of it, because there isn't one thing that's true because everyone holds their own truths and, and it's important to, you know, own that. Thank you all for sharing. Let's talk about, I mean, I want to just talk about your story, but you guys were here for the fun. Let's talk about NFTs. I think we all kind of like got into it because Marianna posted something, you shared it earlier, right?

Marianna: Yeah.

Pam: But how did you learn about it, Marianna?

Marianna: Ok, so, I think it all started in the fall, actually, you know how IPhones always has random news articles that are popping up. I feel like this is kind of like the NFT world too, is probably like 10 o'clock at night. I'm in bed. I'm looking at the news and an article popped up about NFTs and it was very intriguing and it was one of those really long articles. Like I was sitting there for probably maybe 25 minutes reading it. It was so intriguing and so interesting, but I was so confused. Like the terminology, it's totally different language.
I didn't understand probably like 75% of it. I don't know, but I feel like it sparked something in my brain, but my wife and I also just had a baby. So I think that night I felt excited, but then probably the next day, it just like disappeared completely. And then. I don't think it was until January. Another article randomly popped up. I think it was even though this was so late, this happened, you know, the prior year that the digital artist graphic designer, he sold one of his NFTs for, um, it wasn't like 69 million and I'm like, what are these things? You know, what is this? What are NFTs? And then, um, I started doing more research, slowly learning. I don't know why in the beginning, I was like, so completely lost. I was reading all these articles, watching these videos, but I still didn't really grasp what it was. And then I started to, and that's when I made the post in the club that we were part of, saying who's interested in NFTs, let's start like a little group so we can obsess over NFTs together. And then that's when I think I officially met all three of you.

Pam: Yes. So we formed this group, but we'll put a pause there and hear everyone else's like coming into NFTs world. So Luisa, how did you get into it?

Luisa: So, similar to Marianna story, I just kept seeing and hearing about them everywhere. And so I knew there was something to it, but I literally had no idea what it was and I've had other people try to explain it to me. I was watching videos. I sort of understood currencies, I had been investing in crypto for a while and had heard that there was some thing more that maybe you could do with Ethereum versus Bitcoin. So I was like, okay, that in my mind was like, okay, there's something you can do with Ethereum. That sounds interesting. I'm going to invest more there. And so I've been investing for about two years. Dollar cost averaging into crypto, Ethereum specifically, and I had some Bitcoin from earlier. And then all of a sudden, you know, I kept hearing more and more about NFTs and realized that I had this balance in my account, just sitting there. So I don't know, the universe is trying to tell me something, you know, earlier on and kept hearing about them, kept reading articles. And then there was a, it was a project for me. It was a project that got me really interested. It was the Meta Angels Project. And I just thought that the artwork was so compelling and beautiful, and the story was compelling. It was like the first NFT that I saw, cause these are JPEGs, right? Like they're just pictures. And so I was like , how is there value in these JPEGs? And I just saw this for the first time I saw a JPEG as art. There were hand drawn elements. They were just really elegant, really beautiful. I read more about the project of the artist and started realizing like, oh, I can be a part of this. Like by buying this NFT, I own this artwork. I can be a part of this. How cool is that? And so that was sort of my entry and I was really nervous though, to make the investment. And so it was around the time that Marianna had posted. And I joined the pod that we were in, in this group. And she was like posting in there fairly regularly and asking questions. And there were a couple of other people too, who were doing that too. But then I realized that she and I were sort of like talking every day, like multiple times a day, or the questions that she was asking were really compelling to me. And so I sort of nudged her from the side and was like, Hey, I think we're on the same timeline here. Like I think we both have, are compelled to like take action and really learn more about this space. And like, it's kind of scary to do it alone. So like, would you want to be my friend? You know? And she was like, yes, of course let's talk about NFTs all the time! Um, and so that's sort of how we, we got our, our relationship going.

Pam: That's awesome! Michelle.

Michelle: Oh, awesome. Technically, I like video games, right? So I'm a air quote gamer, right? So I've been in love with virtual reality and everything creative for so long. So all of a sudden, you know, same as Luisa when it came to like crypto and, you know, I dabbed a little bit in the stock market and crypto was really taking off and what's-- been taking off for other people, but, you know, for most of us it was like, all right, let me start throwing my coin in there. And, um, I started seeing results. And then, so I just started researching, I hit a Google one day and I just kept hearing the buzz like everyone else. I kept hearing everyone talking about NFTs. And for me, what really caught my attention was how all of a sudden it was the metaverse right. It was something that I had invested in years ago with the Virtual World Business Association. Right. I had a whole little plot of land in a virtual world. I had an online business center. You know, we would do, um, spotlights where we will-- international business seminars, where we would bring people from all over the world to virtually give seminars about business and marketing and having virtual businesses. So all of a sudden, one of the members, when what's his name, what's the Facebook guy?

Pam: Him!

Michelle: That guy, right. When he starts talking about, he created the metaverse I'm like, okay, dude, people have been in these virtual worlds for decades. Right. And so I started researching a little bit. That was my entry point. And then I went down the gaming rabbit hole. I was like, oh wow. Like an NFT now is actually has value because what happened then was that creators were creating stuff and selling stuff and they can get currency for it, but it still belong to the game. Right? And so all of a sudden in a tease we're allowing the creators to make money and own their own stuff. So, I was so intrigued. I was like, let me dive in. So my first little purchase was a little truck. I joined gala games as a gold member. And when you join as a gold member, they gave you this little truck.
Right? And so that little truck then allows you to make a town coin, which is a little coin that you make in the game. Right. So I was like, oh, this is so cool. But I mean, I'm not going to be spending two hours on here to make 10, 15 cents. It's just not going to work. It's not a business model. Right. And so then Marianna makes a post and she's like, oh my gosh, let's do this NFT thing. Who's interested. And I'm like, yay. With other people who are kind of quirky like me, who want to talk about NFTs all day. And then down the rabbit hole, we went.

Pam: Down the rabbit hole we went. Yeah. And Michelle and I knew each other from a different pod that we were together on. And so we found ourselves in that group that Marianna posted about. Then I, Facebook messenger is just too fast for me. And I don't, you know, I'm always on phone calls, you all know that. So, it was moving so fast. And so I was messaging Michelle and decide like, wait, what's going on? And so Michelle, I was like, this is what's happening. Like she just gives me like the spark notes or the cliff notes or whatever. So how I learned about NFTs was because of art, because I am an artist, I'm a designer. And what I learned was that NFTs allow artists to continue to make money after the first sale. And so that to me was powerful because as a designer, I've designed hundreds of fucking things for brands and like, they only pay me one time and they make hella money off of it. It's not necessarily because of the design, but because like the value that branding has. And so when I heard about this, I was like, okay, I'm with it. Let's learn more. But then it became too overwhelming as we've all shared, it's a lot. And so then I started doing kind of like some research. I have a client, who's also an artist who's into it. I told her, I don't know enough, but let's work on it, you know, like, how can I support you. Then Michelle was like, come over. We have a group of like, it's not as big as the other group, but it's like a smaller group. Let's talk about it more. And I was like, okay, I don't know what's going on but sure. And then I got scammed for 500 bucks. What was the NFT that we were minting? I don't even remember.

Luisa: Honey badgers.

Pam: Oh, it was the honey badgers, yes. That's the first one. Yes. So it's a Solana NFT. And I still to this day I don't know how that happened. That, and I don't even know. I'm like now knowing what I know, this is the thing that our goal is to teach people to not do these things. Right. Knowing what I know now I could have sent Ethereum to Solana and just lost the coin. So I don't know, I've been thinking about it and I'm like, maybe I just lost it in the translation. It's like, now I know what I know. You know, you don't send Eth to Sol because it doesn't trans-- is like, you know, putting us dollars to like yen. It doesn't work. And so maybe, maybe that's what happened. I don't have an explanation, but that's what my brain is now, like putting together. But anyway, so we were minting that, I lost the 500 bucks. And then if I had been by myself, I would've been like, I'm done. Like, I don't know who to ask. I don't, you know, I'm done, but we were in a group and I was like, I can't find my money. And you're like, well, it's gone, but this is what you can do. And so, I was, it will then to mint the bad-- like I had to put more money, I was able to then to mint the badgers because of all of your help. And I think we've been doing this for whatever number of time, I guess four months, I don't know. And now my NFT collection has grown significantly. We've all grown together. We've come up with The Fund, which we'll talk more about. And I think one of my biggest lessons is doing it in community because that, if I had lost the 500 bucks and just be like, I'm done, stepping away, this sounds cool, I don't speak this language like too much. But I had you all to kind of like bounce back ideas and support. That was my NFT story. What is an NFT? Non fungible tokens.

Marianna: Yeah, non fungible tokens. They can be digital art, music, video games, video clips, trading calls. I mean, they can be basically anything. A lot of people will buy them. A lot of people will flip them to try to make some money. Some people hold them and hope that their investment grows.

Luisa: I would say too, that there's the ownership aspect that Pam was talking about. You know, and that's really also part of this leap from web2 to web3, is how different ownership is and can be in web3. And so Michelle probably knows from the gaming side of things, like an example that comes up frequently is, you know, you're playing a game like a Minecraft or whatever, and you have a character and your character has all these points or has this value. And, you know, if you decide to leave that game or play a different game, like none of that translates. And what's really cool about web3 is that you own that player as an example. So that is an example of a non fungible token is it's your player. They have earned their points or their coin or their attributes. And if you want it to then sell that player to someone else who wanted to play the game, you can sell that for real money. It has value, it's an asset. And so I think for me, the thing that's most compelling about web three is this idea of ownership and how easy it is to be an owner and to be a creator. And as Pam said to then, you know, create something, put it out to the world, a piece of art or a piece of music or whatever it is that people think has value and they want to purchase it. And so that creator is able to receive a royalty in return for their intellectual property and something that they created. And it web2 that wasn't the priority, the priority was privatizing the information and data that was collected by big company is for the content that we're creating. And so that's a huge shift of this space that I think is just the possibility is, and the opportunity feels so big because that's the shift from web2 to web3.

Michelle: Yeah. And, you know, to add to what Luisa said, a fungible token is something that there's many pieces up, right? So like there's many Bitcoins, right? There's many Ethereum, there's many Solana tokens, right. But a non fungible token means that it is one of a kind, right? So there is a binary number that represents your piece of art or your gaming piece or your token that is stamped in perpetuity on the blockchain. Right. And so the whole world, to lose a point, it is very transparent. The entire world can see who owns that token. So for me, I would say. You know, outside of the gaming aspect and the art. Another cool thing about NFTs is access, right? That NFT in a lot of cases serves as an access token to a community or to an artist, right? Sometimes you receive free in-person IRL, real life art pieces just for holding that token. So, you know, utility is what we call it in this space, is one of those things where that token will grant you rights to either money in some cases, access to community, access to venture capital, access to just ownership of what you created or what you've purchased.

Pam: Yeah, it's a lot. So good. I think it's important to, for us to break it down so people understand because there's a lot of buzz and there's a lot of conversation about NFTs and the blockchain. So who wants to tell me what is the blockchain?

Luisa: So of course, none of us here are true-- like we're not engineers. Right. And we are not going to claim to be engineers, but just, I guess the simplest version-- way to say it, is that there are actually many blockchains, right? So like, um, Bitcoin, is it on a blockchain. So anything that you purchase or any transactions that you make that are with Bitcoin, it is on that blockchain, right? Anything that you, um, purchase or mint or transact with Ethereum, it is also on the Ethereum blockchain. So it's really just a crazy word that you're going to hear in this space a lot. It is a decentralized network of people, computers, nodes all over the world that are putting this information out for the world to see. I hope that was simple.

Marianna: Web3 is a decentralized online ecosystem that lives on the blockchain, which might make it even more confusing. But I feel like it's the internet in its newest form. The internet has been evolving and now it's getting Web3, but I shouldn't be the one to probably explain it in more detail than that. Michelle?

Michelle: I'm a nerd.

Pam: So what I understood what Michelle explained it to me, cause I was like, what? So Web1 was basically one way. What I remember is like Lime, when we would download things and like movies and like, I don't know, I guess podcasts didn't exist then, but it was mainly music and I would make like CDs at the time. Oh my gosh. That was Web1. And then Web2 is the beginning or the entrance of social media, which was kind of like a two way conversation. That's how I saw it because we were able to post on it and receive feedback back from whoever landed. And with Web2, it was, we didn't own anything. So we were utilizing the platforms and surfaces of the docs and whatever. Then Web3 comes in to say, now you get a piece of land that you own. It's public for everyone to see. So that's where I think the de-centralization of it comes that, it's not a private entity, that only one person in power takes it, but it's like, you own your thing and it's yours and the world can see that it's yours and you can do whatever you want with it. Did I get it?
Michelle: Yeah, you did great. Luisa wants to chime in.
Luisa: Yeah. I just feel like a good example-- and again, none of us are expert, like just trying to wrap your head around it with an example of how things work in Web2 versus Web3. So I think about like financial institutions and how banks own all of the information about transactions that run through the bank, right? So it's not like we could log onto Wells Fargo or any bank and see where the money is. Right. That's all held and owned by a private entity. And so they have a lot of power, whereas in Web3, and with this new decentralized concept, there are websites you can go to where you can see exactly what different wallets, so like your identity is, is kept anonymous, but you can see where different assets live. You can see the transactions as they're happening in real time. You can't hide behind walls and privatization in Web3. And so for a lot of people who were before, you know, their conversations about like people who didn't use banks or didn't trust banks, and so they were held back from being able to take advantage of some opportunities in the world, because they were too afraid to turn all of their money over to a private company that they didn't trust. And now those opportunities become available to people before where they weren't, you know, now they weren't accessible before. And so I think banks and transactions in that way, sort of help as an example, or it's helped me understand it a little bit better.
Pam: For sure.
Michelle: Yeah. From the money person. Right. She's like, look, this is [laughs] So, I want to say a couple of things. So one, I think that, um, you know, we talk a lot about the blockchain and Web3 from a technical standpoint, right. And then of course, Luisa talks about it from a financial standpoint, whereas Pam and Marianna may talk about it from a marketing and creative standpoint and the truth is that it is all of those things. Right. And so just like Web2 was all of those things. So to Pam's point, Web1 started off, it was like a billboard, right? You went to a website and all you could do is touch it. Right. You could touch it, you can read it and you couldn't do anything with it. There was no transmission of data, right, outside of just it coming to us. Web2 was that two way, to Lisa's point it was banking[?] , became a thing, right? Social networks became a thing. Blogs became a thing, commenting and interacting with people became a thing. Now with Web3, it's still developing. So none of us are experts because we don't know. Right. But what it is is now instead of Amazon owning the internet, right. Amazon owns the internet because they own the servers where the internet lives. Well, now there's a node at Pam's house. There's a node at Michelle's house. There's a node at Luise's house. There's a node at Marianna's house. And all we do is process the data and it lives on the blockchain, which no one owns.
Pam: Yes. The bank thing blew my mind. When I first learned like years ago that banks like me depositing my money in a bank means that the bank owns my money. They can do whatever they want with it. I was like, wait, what? Like they're using my money to make more money for them. And they're just like showing me this like random number on a screen. What? So yeah, that blew, like you remind me of that, I got pissed about it. Anyway, back to the Web3. So how do we see Web3 moving in a way where people like us can get more access? Because I think that's one of the, one of, all of our passions that we've often talked about. And to bring you back to the banks, you know, like they still own things. So how do we see Web3 being that bridge into more ownership, into more wealth, into more for, for us?
Luisa: I mean, I think one thing that we've talked about is this accessibility piece, right? So there is this technology that exists. That can be used for a multitude of purposes. Like we've talked about, it's decentralized. And just even those factors mean that the possibilities, the use cases, the way that this kind of technology and decentralization could change and shape the future of our world is huge. And what I'm really passionate about is not having it look the same as it has been not having sort of the, the patriarchy and the systems and the institutions that everything that was built by people who don't look like us, translate and carry over into this new opportunity, in this new world and this new opportunity to build wealth and redistribute wealth. And so I think for us coming together, a bunch of, you know, women, business leaders from diverse backgrounds, with diverse skills and passions. Those are the voices. Those are the minds that are going to be able to shape this new space. But only if they understand it, they care about it. They're interested in it. They're curious about it. They have community to support them when times get hard. Like when Pam, you know, lost that transaction, we were all like, it's okay. Like, we'll figure it out. Don't worry. Let's keep going. You know, and our general approach as a group is just so positive and optimistic and hopeful, and that's so beautiful. And that deserves a place in this new decentralized world. And so what we're all really committed to is figuring out exactly how we just get more people access so that more ideas can come or opportunity can flow. And so that can happen in conversation together, as we're all sort of navigating the evolution of this space. And we haven't even touched on it. I don't know how much we want to, but like how much it's changed since February, right? Since we first got into the market. And if you've been paying attention to the market, you know, a lot of what's happening with the stock market. And then, you know, it real, the real world is being mirrored in, you know, the world of cryptocurrencies and the NFT market. And so we're all navigating that together too, because right now the market is just out. And so NFT is the kind of activity and excitement that we saw around the financial opportunity a month ago, is just different. The tone is different. People's approaches are different. And so you've got to be a community and understand what conversation is happening and almost be like five steps ahead of whatever conversation is happening today to really, you know, keep up. And so I think we're just interested in creating more accessibility and conversation.
Pam: Yes. And I think, to your point, one of the things that's been powerful for us as a group is that we all kind of have different interests and we see things in different, like Michelle, like she researches things, and then Marianna looks at the bro strategy, and Luisa looks at the money and I just like show up. We all come in with like different things that we can bring to the table. And I see it very powerful because we're not over-- like it's overwhelming. And we talk about the overwhelm and at the same time doing it in community has allowed us to learn in different ways and kind of like this versus the tasks, I guess, of what learning a new thing could be. Do you all agree?
Michelle: Absolutely, and I would dive in. For me as a black woman in America, right? It is not lost on me that I am creating something that my ancestors, that the people who came before me did not have the opportunity to do, right. I love that Luisa wrote some copy for us, and part of that copy, she mentioned like this space is now dominated by white men, the 1%, another Zuckerberg. You know, the same people who are dominating Web2, the same people who are dominating the banking industry, the same people who are dominating Silicone Valley. They're the ones that are interested enough and have the resources and the time and the community to leverage this new opportunity. Right? And so for me, what's important to my community, right? What my personal mission has always been is to create opportunities, to build legacy and generational wealth. And usually that's through real estate, that's through entrepreneurship and really it's through anything that will allow us to build opportunities for those that come after us. And in this casa, for me, I think the word that always comes back to me as being an early adopter, right? We didn't have the opportunity to be an early adopter in AOL or Facebook. Why? Because we were feeding our children, right? We were taking, making sure the rent was paid. We were making sure that our kids had shoes and clothes to wear to school. Well, now it's a new opportunity. And if we do it together and we as a community learn, grow, share, build, keyword there build, it's amazing what we can see.
Marianna: The early adopter piece is what-- I keep thinking about that, it's like, this space is so new. We are early adopters in this. So it's like, yeah, us coming together now. We're all these, you know, rockstar human beings. We put our brains together. Then we can help form this space. We can turn this space into something more accessible. Exactly, I think about 20 years ago and we've missed Web2, we missed Web1, but now it's like, we're in it. We're here. We're. We're already learning. People can still join because it's still so new and we can make, I think, a big impact in this space.
Pam: Totally. And with the countless number of Discord conversations that we've had about providing access. [laughs] Because I think we're all very passionate about sharing what we're learning and because of the early adoption, and because it's like, I think about the stock market and how, like, if I had had the opportunity to buy an Apple stock, like whenever they first appeared, oh my gosh! But I didn't, to Michelle's point. And so I think we're all seeing the possibility that it's so vast and there's plenty for everyone to grab right now. And there's plenty for everyone to come in at a point where it's you don't need, like right now an Apple stock. I, I mean, everything's red right now, but I think it was like 140 bucks, but like, it wasn't always. And so this is where we see that opportunity for people to come in and not necessarily break their savings to get into this.
Michelle: Another reason that this is super important, I would say collectively, I could actually speak for all of us on this topic, right? Because we've had the conversations, you know, as Pam said, many times over and over and over again in Discord. But I think that as a community, as parts of many communities that are now coming together to be one community, the global majority, right. As we come together, we have-- we're in a position now where we can overcome the thought that this is not for us. Right. We are operating from a place of fear because we have never been allowed these opportunities. And so when we hear things like Web3 and the blockchain and NFTs and crypto we're instantly afraid, right? We're instantly afraid. And I think because in the back of our mind, we're thinking, this is not for us. Right. We mentioned the stock market. At one point, my people were the stock market, right. We were the things being sold on the market. So mentally we're thinking we can't be a part of the stock market because that would be going against everything.
Pam: It's risky.
Michelle: Too risky. Right? Well, now we are trying to shatter all of that. We are trying to break generational curses. We are trying to break strongholds, so that way we can be early adopters in tomorrow. So good.
Pam: And we all are passionate to open those doors. For sure, because we've all seen it in our own way, how it's not happened and it's time.
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Pam: What is The Fund?
Luisa: Okay. So our progression, I wrote about this, like just going through our journey, we came together, we were all interested in this thing together, curious about it all buying on our own. And then we started putting our efforts together to try to achieve goals, like get giveaways and sort of get in on these projects that we really felt were interesting. And we started getting some traction there. And so I remember where I remember where I was when Michelle was like, hey, there's this project. And so in this space, some of the projects that are, you know, started a while ago that just show a lot of products that have a lot of traction. We referred to as Blue Chip projects, much like Blue Chip stocks. And so one of these Blue Chip projects came up and was, you know, going to launch a new collection and Michelle caught it early, and there was this crazy, you know, go at trying to get spots to get on this project. So to, to buy an NFT and it was impossible to get. And so we all sort of saw opportunities to enter giveaways and, you know, do different activities that you do to promote a project or, um, to, you know, hopefully be selected to get a spot to mint, you know. So Michelle was the one who brought the project to us and then Marianna one day was like, oh, they're giving doing a giveaway with Meta Angels. We all need to get in there and nominate each other. And you know, and so I remember that morning I woke up, I was like, okay, we're doing something. Okay. Let me go to my computer. I'm going to figure this out and do this. And I just did it without even thinking, and I was selected, but it was so obvious that like, that was a group effort, that because we all came together to identify an opportunity, talk about how we could, you know, get access to that opportunity. Support each other in getting access to that community. Like it wasn't my win, it was a group effort and a community effort. And so we were able to mint, buy into this project and we did it all together. We have a picture of us, Nico was there. It was amazing. So we all did it together. And that was really the birth of this idea that we could invest together, make money together, learn together and have it result in some monetary value over time is the hope, you know, so to build that asset together. And so we have that as sort of the start of The Fund. And then the next question was, how can we do this with more people? How can more people experience what we just experienced? Because it felt so awesome to do that together.
Marianna: I think also just having a support system because we're always investigating and learning about new projects and a lot of these projects are-- they maybe they're mission driven. Um, you want to make sure their values align with our values. And so four brains have been so much better than one. So it's like we can bounce ideas off each other on which projects we're interested in. Some of us can do research and then maybe later on other people will do research or maybe, you know, there's a project and then maybe there's some red flags and then someone else knows about something that we don't. Yeah. So that's been really amazing just having a support system and friends, well, doing this, having people to do it with together.
Pam: Yeah, it makes such a difference. And so the fund was born. We have collectively a Blue Chip together. Yay. One thing that we haven't talked about is also the opportunity for some NFTs to make us money, which we said-- touched on it. And so I think, I mean, we can't fully explain, like in a 60 minute podcast, all the things. Just to give an overview, there are possibilities for some projects to, to generate more money over time or over a period like every month, maybe you get some coins. It's a pretty cool world. And, and I think it's, there's a lot of opportunity. So what we decided after long conversations over time was that we wanted to open the doors to others and experienced what we experienced together, which was to get this one awesome project that people were just so looking forward to making it happen and how, what we discussed is how could we allow other people to experience this and give ownership to those, you know? And so that's how we brainstormed and The Fund was born. So we have The Fund for us. And then we also have The Fund for the community, for the world. Who would like to talk more on it?
Michelle: Let's talk a little bit about The Fund. I love what you said, Luisa, about identify access and support. Right. You know what Pam said about the opportunity to collectively identify projects, right. To then collectively access those projects because that's a whole another rabbit hole, right? How do you access projects? Right? That's me and Marianna scrubbing Discord to find the best opportunities and then supporting each other through it. Right. Because we've had some wins and we've had some losses, right? We've had some flops. We learned what kind of things can be red flags. We learned how to avoid projects that are once again, trying to monopolize or, you know, there's projects out there that we learned to avoid that will appropriate other people's mission, backgrounds, culture in order to make a dollar. So, you know, I think that, um, to me truly what The Fund is, everyone knows in this room, knows that, you know, my thing is about providing access to the blockchain, direct financial, you know, it's about financial opportunity for communities that have always been left behind. And The Fund is the how do we do that. We know what we want to do. And The Fund has to become the how, and it's the four of us using the past four months of history. That's great, but also the, for me, it's 20+ years. Cause I'm the grandma in this group, but like, you know, the 20 plus years of experience outside of Web3, right? Because the space is so new, there aren't any Web3 experts. Right. But, Luisa is the goddess of money, right. Pam and Marianna know how to get a message out and build community. Right. And I have a couple of skills myself. So we're using all of that.
Pam: We all [inaudible] We're working on that. And I think one thing that came up as you're sharing this is that we also need to remember that the humans that are running Web2 projects, a lot of them are running Web2 projects. So just because this space allows for a lot of amazing things right now, what we've noticed is that there's still a lot of people in power that are people in power in Web2. And that's what we're trying to avoid because if we get in early, to Michelle's point, then we're going to avoid those taking over. Like we don't need that again and again and again. This is why we want to do it now. And you mentioned that four months, but I think we've talked about this in Web3 four months is like 15 years. I miss, literally I have days where I have a lot of phone calls with clients and then I come back and I'm like, wait, this just changed. Like what? The next day?
Luisa: Yeah. Well, and that's true. I was gone for a weekend, I think. And you all hopped on that like random project. And I was like, wait, wait, what happened? I couldn't like, at some point you just have to be like, all right, cut your losses. But that project turned into real money. Right. Everybody made money on that project.
Michelle: Like 4 or 500 bucks.
Luisa: I mean, that's real, that happened!
Michelle: In like three minutes.
Marianna: Random project you're getting it basically for free. And then a couple of weeks later, you know, it became more and more popular. And then yeah, it was like 5 or 500 dollars.
Pam: That's when I was like, all right, this is how these people be making money. And now we're learning about staking, staking, stacking?
Luisa: Staking. Yeah.
Pam: I mean, that's how fast this thing moves. Like Mariana was like, hey, hop in this project. You just have to fill out this form, learn about this thing a little bit. And then like you get this there's one NFT. And then it was what, two weeks or something? And then we were able to like, get the actual thing. And nobody like, we didn't like truly care about the artists because it was like, what? I mean, it was cool, but it wasn't that cool, but it was cooler to make more money.
Michelle: The 400 dollars was cool. [laughs]
Marianna: I still haven't sold mine though. I miss out on the 400.
Pam: Yes?
Michelle: What is it doing now, what's the full price?
Marianna: Well, that one, it would turn into another NFT. There's this, it's a very unique project. It's across like 60, 90 days where you can choose a day to like reveal it into a new piece of art and I haven't done it yet. So yeah. We'll see.
Pam: Mariana is going to come back and be like $10,000.
[laughs]
Luisa: Are you donating to The Fund? What are you going to do? [laughs] We're accepting donations.
[laughs]
Pam: But that's also the cool thing that we can choose, you know.
Marianna: And that happens sometimes. We haven't mentioned it, but yeah, sometimes you get an early with a project and they give you an NFT for free. And then, you know, you hold onto it. You wait a few months. And then that NFT turns into, you know, it's valued at $5,000, we sell it. That's $5,000. It's wild.
Pam: It's pretty awesome.
Luisa: Based on a true true example, right? [laughs]
Michelle: Exactly. Luisa, what were you saying the other day? You said there aren't any rules, everyone's making up the rules. So why can't we?
Pam: Yes, because this is that space. It's almost like, it's uncharted territory. And so now we're able to come in and be like, all right, where are we going to draw the line and how many people are bringing in with us? Because we think that way, unlike the colonizers. Let's talk about what do we see currently, because we've had these conversations, what projects that we have been in are a part of that we have supported because there isn't, there aren't projects that we necessarily want to see. So what are we seeing currently in the landscape that exists at this moment? Because again, we talk about access. So, I mean, this is a space that takes a lot of time, energy, and money. And so what projects do we see and what do we wish and hope and look forward to creating and bringing on.
Marianna: So I do think we've seen some amazing projects and really innovative projects. For us, I think it's really important where we're spending our money and who we're investing in. And a lot of these projects have been women led, they're led by people from underrepresented groups. Um, maybe the artist or one of the founders is from the LGBTQ community. And some of these projects are just blowing it out of the water. On the other side, I do think there are some words that are being used, like inclusive. A lot of projects are trying to be inclusive, but I'm not sure if all of them have a complete understanding of what that means. or want to completely understand it. I think all of us have seen other people too talking about how that's becoming more of a buzz word. People, projects, you know, I mean, it's, it's a great thought, but are they delivering that? Do they really understand diversity, equity and inclusion? Are they taking time to really learn themselves? Or Bring in experts to make sure that their project is inclusive and is accessible? So, yeah, I think for us, it's focused on accessibility, focused on bringing people in from underrepresented groups is very, very important, but we want to walk the lock. We want to deliver on that and we don't want to use buzz words and then check something off. So for me personally, it's like, I want to keep constantly educating myself, bring in the people that really know this and pay them so that they can help us create a longterm vision that aligns with our values.
Pam: Totally. We also have a lived experience because a white woman coming in to say, yeah, we want to create a diverse and inclusive space.
Michelle: A rich white woman.
Pam: A rich white woman who comes in and there's, there's many projects that we've supported. So we're not throwing shade to the rich white women because they have also opened doors. And I think there's also opportunity for people who have a lived experience. And we can like generally say, we know what it's like when somebody closes the door on you, because the way you look and sound, because your last name, because you're a woman, because whatever, we can attest to it. And so I think there's a difference between a wealthy white woman coming in to say, I'm going to open the door to people to get access to this thing and learn from it, versus saying we look like you, come in, we're family. I think there's a difference.
Luisa: Well, and I think too, there is a difference between being prescriptive and listening. And I think that my hope for our project and the work that we do together is to become really good listeners, right? Like, so to really listen to our community, listen to their priorities, listen to their struggles, and not necessarily say that we have the answer to everything, right. Like not be like, oh, well this is how this is handled or we're gonna, you know, or be dismissive or have anyone feel like we're flippant about the truth that they're bringing to a safe space. And I think that the more listening we do to elevate different voices, the more vibrant, the more diverse, the more innovative our Web3 can look. And I think that that's what we're all really committed to figuring out. Right. And it's not like the kind of thing where it's like, well, I figured that out, check, right? Like it's an ongoing process, but I really do think that it involves a lot more listening than we've seen in the space from some of the leaders on these projects.
Pam: And listening from the inside instead of, you know, like listening outside and then bring in it. And when you have people already inside.
Michelle: Another conversation that we're having, it's actually listening and taking the action. Right? That's the conversations we've been having lately. So, you know, it's one thing to open up a channel for people to have conversations about triggering topics and nothing really to happen behind it. Right. And for us that take action equals opportunity. Right? Cause it's great to own beautiful art, but our people just don't need beautiful art. Right. We need financial opportunity. Right. And so to your question, what are we seeing already in the space? Well, we're still seeing our communities being tokenized and leveraged for the 1% to get rich, right. There's projects where they'll hire a black artist to make beautiful art. And then you'll never hear from them again while they continue to make money and grow. Right. For me personally, anytime I invest in them and I can speak for the fund, because again, we are as a unit, but when we invest in projects, we look for woman led, which community are you supporting, and what's your true mission outside of just the noise. So, and what are you doing to take action to support the communities that you're tokenizing?
Pam: Yes. So what's happening on June 1st?
Marianna: So we are hosting an amazing, exciting events. I am very excited. And during this event, we're going to...
Michelle: Spill the tea on NFT.
Marianna: Yes, spilling the tea. We are going to share more about our journey. We are going to share more about NFTs. We are going to share more about our values and what's important to us. What else are we sharing?
Pam: I think we are going to break things down a little bit more, so you all can get an understanding of what really is this landscape that is so cryptic, pun intended, I guess. And so the goal for spilling the tea on NFTs, we're going to cover, how can you open the door for yourself. How could we support your journey into walking into, through that those stores. Because it's hella scary. It's one of those things that there's, you can YouTube it. And I mean, the hundreds of thousands of videos that you can find, and then who do you trust?So I think what we hope to get from this is to provide that trust, that comradery, that collaboration.
Michelle: So spilling the tea with NFTs. So what are we going to, we're going to spill the tea. We've already spilled a little bit of tea today, right? We've given you some inside stuff on some good and not so good stuff that's happening in the space. So we're also going to dive a little bit deeper into some of these terms. Some of these things that are getting thrown around, we're going to show you a couple more real life examples of how we as the initial cohort of The Fund have grown and identified access and supported each other through some of these acquisitions. And then we're going to talk a little bit about how you guys can be a part of that with us. Like who wants to come with us? I already know some of you guys listening, family and friends have already said, Michelle, I'm just going to give you my change. And you tell me where to put it. And you know, I'm like, all right, girl, well, you have to at least show up for the tea party. And then once you show up, we can talk about what the next steps are. So we're excited. We need more family. Come on, come with us.
Pam: Come with us. Yeah, because I mean, now I'm thinking about what Luisa said about the banks. I mean, what if we create our own bank? That's the possibility with The Fund for us to create our own bank that the people own it. That's what's really cool. And it's possible. We've seen it happen. I'm part of a DAO, which we didn't talk about, decentralized autonomous organizations, which is kind of like a co-op, you know, like. I am IRL in real life, I'm part of a co-op here in San Diego. And basically that makes me a co-owner of this shop and I can partake into decisions if I want to, but I also have the ability to just go get my groceries there and it's fine. And that's what we can do also in this Web3 world, with what they call in the Web3 world lingo, it's [inaudible] , there's a lot of possibilities that we can do together. And the more the merrier, because imagine people's bank, like true people's bank. I know there's a bank that's called that, but imagine a true people's bank.
Marianna: That sounds amazing.
Pam: Where can we find it? Let's go share all the links and places and spaces.
Marianna: Yeah. So the official link is thefundproject.xyz. And also we are posting on Facebook. We are posting on Twitter. And the link is there as well. You can find us, send us a DM. We'll send you the link directly, but yes, June 1st.
Pam: June 1st at
Marianna: 12:00 PM pacific standard time, 3:00 PM Eastern standard time.
Pam: Perfect. We're also on social. You can follow The Fund in the socials
Marianna: @thefundxyz
Pam: in all the socials?
Marianna: Yep.
Pam: Awesome. What has it been like to work with four women?
Michelle: Amazing.
Marianna: I mean, we call each other our NFT besties, and even to my wife. So all of us were on Discord last night talking and my wife falls asleep at like 7:30 and sometimes she'll wake up and she's very confused because she didn't realize she fell asleep, and she just wakes up and she was like, what? To no one. And I'm like, I'm just messaging my besties and she's like, okay, goodnight. So, it's been [inaudible]
Pam: I love it. Yeah, it's been awesome. And I asked this question because there's still a lot of internalized misogyny in women. And I had a conversation recently with someone who I think it's a pretty amazing human being. And when I told her I was doing a project with four women, she was like, oh, that's going to be hard. And I'm like, Ooh, I'm gonna need you to dismantle that because that's painful.
Luisa: Basura!
Pam: Basura. I know. And so I think with communication, like we often talk about what happens when we disagree and we're like, well, we'll just walk, take a breath. It doesn't have to end up in what society has told us that it's going to be a cat fight, you know? So I think it's important to like name that.
Marianna: We have not had any catfights. Honestly, sometimes I'm talking to people because none of us have met in real life. And sometimes I talk to my in real life friends, and this is really corny, but I'll tell them I've never had friends like us where it feels like it's like, we're just like the things we say to each other. It's like, you are so smart. You are so amazing. We are going to crush it, we have like such brilliant ideas. I don't know. I love us.
All: Awwww!
Pam: So fun. Come join us June 1st. I love us too.
Michelle: How [inaudible] for you Luisa, working with women?
Luisa: I have never had so much fun in my life. [laughs] I mean, I just, every morning, it's good morning. How are you? Oh my gosh. I haven't seen you in 24 hours. I miss you. Where are you? These are real conversations that we have, and they're so genuine, you know, life and web too, the real world, whatever, I mean, we all run our own businesses, it can get really hard. And so it's also been really beautiful to have a place to escape where the sky's the limit. There's nothing but positive energy and possibility. And it's just like, it's been such a beautiful respite even just from like real-world stuff to get out of the grind that I'm in and come to a place where again, it's safe, it's open, it's optimistic. Like it's just been such a joy. It's been such a joy.
Pam: So fun. Can't wait for June 1st and beyond and beyond, to infinity and beyond. I love Buzz Lightyear. Well, thank you so much for coming to Cafe con Pam and sharing all the things. Excited to co-host this thing on June 1st, it's been such a fun journey and I think we're going to have a lot of fun. I think people know me and I mean, they know that I don't get into things unless there's-- like I truly believe in them in my heart. And so I think this is awesome. Let's own the bank.
All: Yes! [laughs] Thank you Pam.
***
All right, listeners, what do you think? I hope you join us on June 1st and you know, I'm a big fan of transparency. And I do want to name that we are going to do this event. Our intention for this event is to provide information for you to have a better understanding to what NFTs are, to what this web through world is to see the possibilities, because when I entered the world and after I lost the 500 bucks, then I still was hopeful that there were possibilities for me to make money. And as you heard, I made 400 bucks. And also this is a place where you have choice, where we have much more agency into the actions that we take. And what's been really cool is to know that there are possibilities. There are possibilities to keep or [inaudible], to there are possibilities to, to hold the item, the icon, the JPEG, the NFT that you buy. There are possibilities to flip it and make some money. There are possibilities to stake and make money over time. There are possibilities out there and to go back to what I was sharing about the bank and when Luisa shared like that example of the banks, you know, the banks own your money. And to me, I see the possibility that we can finally own a piece of this pie. We can finally together take that little, or a lot of this sliver of pie that before we were kind of in line, but got too late to receive. But this time I think we are early enough to arrive with our tools and say, I deserve this. And I deserve a piece of this. And so our intention with The Fund is to provide possibilities for you. And with this event on June 1st that we talked about, I hope you join us. It's absolutely free to you. And then we're going to talk about what is the next step, because as a group, us four we are figuring out how could we bring you on, how could we open up those possibilities to you as well? So you can also have a piece of the pie, and this is in a way that feels aligned with who you are, that you feel with a lot of safety, because you are still owning a piece of the pie. And so that's what we are looking forward to figuring out how to do. And I hope you join us into this fun and exciting journey. This was quite the long conversation, I think. I hope you didn't end up with more confusion. And if you did please come to the event, definitely most definitely come to the event on June 1st.
And if this is your first time, this is a very unusual episode of Cafe con Pam. We don't typically do episodes like this. However, I hope you come back and I hope you take the time to maybe leave a review or a rating, in whatever platform of choice you are listening to. And if you feel called to leave a review, then some questions you can ask yourself are: what did you love about the episode? What expectations did you have before you listened? And then how did you leave afterwards? Those are some things that you can wonder and maybe perhaps write about if you feel called to do so, because your reviews truly, truly help the show get out there. It truly helps with the visibility that the show has. And so the more you tell people about it, the more people listen and the more access we give to each other, you know, we're into this.
So thank you so much for listening. I so, so appreciate. I would love to stay connected. I have the social medias, of course, which are the easiest @cafeconpampodcast on Instagram and Facebook. I hang out the most on Instagram, but you already know me. I have one week when I show up on social media, one week a month, I show up in social media and then the rest of the week find me in Discord. And you know, the other day I saw a post from someone I care about that was like, if you're not consistent on social media, then I really don't care about you. And I was like, actually that feels kind of oppressive because I don't want to be consistent on social media. I am consistent in my show. I am consistent showing up for my clients. I'm choosing deliberately not to be consistent on social media. And I think it's okay for this chapter that I'm in my life. I think I'm working towards being a little bit more consistent. However, I don't think I deserve less of people or I count last as a business owner if I don't show up on social media. So I wanted to name it and give myself, remind myself. That I'm going to keep showing up one week a month and that's okay. So I hope you join me.
Speaking of Discord, we have a Discord server and you can join it @stayshining.club, coming soon we're going to open up the Discord for The Fund. But for now, if you want to get your feet wet in the Discord world, join stayshining.club, we have a lot of fun in there. A lot of my clients are there and we have conversations all the time. I also, as a business owner, I would be remiss if I didn't promote my work. So check out my work at cafeconpam.com. You can find all of my offers in there. I am currently going through a light rebrand. Actually. I just got new pictures taken and I recommend you go check on my website because coming soon, I actually, by the time, this episode, or by the time I am recording this, I haven't uploaded the new photos yet. So I'm assuming by the time you hear this, the photos pues still won't be uploaded. So check out what I do and then go back again a week later, so you can check it out again and see the difference. Evolution. Because business owners grow and evolve. And I think we also need permission for that. Anyway, I'll stop the ramble. Thank you so much for being here. I so appreciate your time. Thank you for lending me your ears. Y como siempre, stay shining!