267 - Building The Business You Needed with Patty Delgado

Aug 7

267 - Building The Business You Needed with Patty Delgado

Listeners, we're back this week with Patty Delgado

Patty Delgado is the 30 year old founder, CEO and designer of Hija De Tu Madre, a Latina lifestyle brand. Hija de tu Madre designs apparel, accessories, and stationary for women that take their culture everywhere.The daughter of two Mexican immigrants, Delgado always had a hunger for culture, belonging and representation. So in 2016, with $500 and a mission to make fashion more inclusive of the modern Latina experience, Delgado launched Hija de tu Madre.The self-taught designer, is committed to incorporating her multicultural identity in every product she creates. Today, the self-funded company has sold to over 30 countries, and continues to prove to the world that Latinx is the new mainstream.

During this episode we talked about:

04:06 - Growing up ‘rockera’

07:27 - Being the oldest child

08:56 - Choosing her college major

15:29 - Wanting to connect with her heritage

15:40 - Graphic design wasn’t fun anymore

19:41 - Freelancing

23:09 - Visiting that younger Patty

26:45 - Being a 'no sabo' kid

29:04 - On Hija De Tu Madre

29:14 - Her first product

33:30 - Still persevering

36:04 - Burnout

39:49 - ‘Keeping our finger on the pulse’

44:10 - Building a lifestyle brand

48:08 - Her parents support

Hello everyone. This is Pam de Café con Pam, the bilingual podcast that features Latina and people of the global majority who break barriers, change lives, and make this world a better place. Welcome to episode 267 of Café con Pam. Today we have a conversation with Patty Delgado.
Patty is the 30 year old founder, CEO and designer of Hija De Tu Madre, a Latina lifestyle brand. Hija de tu Madre designs apparel, accessories, and stationary for women that take their culture everywhere.The daughter of two Mexican immigrants, Delgado always had a hunger for culture, belonging and representation. So in 2016, with $500 and a mission to make fashion more inclusive of the modern Latina experience, Delgado launched Hija de tu Madre.The self-taught designer, is committed to incorporating her multicultural identity in every product she creates. Today, the self-funded company has sold to over 30 countries, and continues to prove to the world that Latinx is the new mainstream.
Listeners, this conversation with Patty was lovely. I've been waiting so long to make it happen, and I know you will enjoy it thoroughly. And I do want to acknowledge an honor Patty because at the end she was like, Oh my gosh, you took me way back. Like it had been a minute since I thought about, you know, all the things from back then when I started. And so I do that. I tend to do that. That's my role, to ask all the questions and to bring you back because I feel like sometimes we don't necessarily take a minute to look at the things that we have built and created. And sometimes when we do, we're able to be like, You know what? We've built something that's pretty awesome. And so as you listen to this interview, I hope you also take some time to take a look at even the things that you completed last week, even the things that you accomplished yesterday. Because many times as we live in a very monochrome world, we continue to move forward and forward and forward. And I do think, you know, the dicho que siempre decimos "pa 'lante porque pa atrás ni pa agarrar impulso" I think sometimes we do have to head back a little bit because that allows us to see this is what I have done and that allows us to build from our experience and our resilience, and it can also support us. It can ground us to look back. So I used to be one of those that was like, "pa lante, pa lante, porque para atrás ni para tomar impulso" pero now I'm more like, no, sometimes I do wanna look back and acknowledge what I have done. So I invite you to do that too, just like with the with Patty during the interview. Ya sé, you can't wait to listen to her because yes. We all love her. So here's my conversation with Patty Delgado.
***
Pam: Patty Delgado, Welcome to Café con Pam.
Patty: Thank you so much Pam, this is so exciting.
Pam: So exciting! How are you? Where are you tuning in from?
Patty: I am good. I am tuning in from my warehouse in downtown LA today.
Pam: And the question that we always start with is, what is your heritage?
Patty: I am Mexican, Mexican American, to be exact, born here in LA to two Mexican immigrants from Jalisco, Mexico.
Pam: Nice. How was your experience growing up? You grew up in LA, you were born here. Were you one of those that went to Mexico for the summer?
Patty: Oh my gosh. 5000%. Yes. Was that you too?
Pam: Well, I, I'm a backwards immigrant, so I was born here and moved and grew up in Mexico City. So I would come here for the summers.
Patty: What a dream. No. Yeah, so I was born in LA, grew up in the burs, the Inland Empire. Spent all my summers every single year without missing one in Mexico, in my parents' pueblo, which is San Juan de los Lagos, Jalisco. And yeah, I grew up like a little misfit child. I talk about this a lot, but I was a roquera growing up. So anything that would offend Roman Catholic parents, that was my thing. And honestly, probably a little bit still to this day. But yeah, I was, I felt very called to the roquera lifestyle. Hot Topic was my jam, even though I wasn't allowed to go in there porque era del diablo. I'm just, I was a roquera and a misfit growing up.
Pam: Were you a English music roquera or Spanish music roquera?
Patty: Both, because my mom was a big fan of like Maná and like Caifanes, Jaguares, and so I got a lot of that from her. And then my dad, it was more like the Beatles and Elvis and Credence. So yeah, I got all of it.
Pam: Nice. I'm so curious because for me, por ejemplo, yo crecí en Mexico, and when I came here, then I encountered the Chicano culture and like I became a Latina and you know, all of the things. Pero yo siempre era mexicana. You were a roquera and I was a panderosa. You know what a panderosa is?
Patty: No!
Pam: Here is like a skater.
Patty: Heck yeah! [laughs] That's cool
Pam: Yeah. How was it for you to maybe not fit the stereotypical like Mexican American?
Patty: I don't know. I think that for sure coming from a small town that is like with very, very strong Catholic values, anything that didn't feel kind of like, um, assimilation was like a threat, you know? And was like very confusing. And so even for my parents as being immigrants, like they did not resonate with like Chicano culture at all, like eso era para cholos according to them, you know? And so they were also like very protective of us, like not to like have anything to do with maybe like that lifestyle. And so I think like if I wasn't just like a perfect little cookie cutter gap kid, yes. I was just like, I was a mess. I was a threat to them.
Pam: Did they ever have conversations with you like, por qué no eres normal?
Patty: Oh my gosh. Maybe not porque no eres normal, pero like why do you have to cut up your clothes? Like why? Why do you have to destroy everything that we buy you? Those are more the conversations. I remember at the time, like, do you remember that show Project Runway?
Pam: Yes.
Patty: Okay. My mom would be like, You're not allowed to watch that show. Cause every time you watch that show you like ruin all your clothes. [laughs] So yeah, I think it was more about that, you know, like my working class parents like work so hard to like just buy me decent clothes and then like I just go in there like ruining everything. I think they had a very hard time with like my rebellion and I'm also like the oldest, I have two younger brothers, so I think I just had to like, I just had to give them a hard time.
Pam: For sure. I'm the oldest too. So I, I hear you on, eres el ejemplo, like, how dare you be like a rebel, si tu eres el ejemplo. Qué van a ser tus hermanos?
Patty: Right.
Pam: And two brothers, you said?
Patty: Yes. Two brothers.
Pam: Ooh. So how was it being the oldest eldest daughter?
Patty: It's sucked. Because you already have to deal with like the trappings of being the oldest daughter and really having to teach. I think the problem with being like the oldest child is like you bear the burden of showing your parents how to parent. And um, that's a lot of responsibility and a lot of pressure, you know, to just like constantly having to accommodate that. And, but that on top of like, I love System of a Down and Green Day and, you know, I'm about this life. It was really hard. It was like a big challenge to like find myself with these conflicting family values.
Pam: How did you like, manage and chose to stay within what you loved versus like accommodating the signaling of like, this is the expectation?
Patty: Yeah, I mean, I think at a young age I learned that what I like is not going to be accepted and I think that at a very young age I just accepted that like I'm just gonna be different and that's gonna make people uncomfortable. You just kind of grow this like thick skin, you just like learn to like yourself sooner. I think when you're exposed to that much like friction at such a young age, that's just kind of been the MO of my whole life and my whole journey as like just kind of picking things that people don't normally pick. Even like my college major, even the career that I ended up choosing, that's just all I know now, is just like picking the like conflicting path.
Pam: Go the opposite way of where everyone's going?
Patty: Yeah.
Pam: Love that. I'm about that life. What's your college major?
Patty: So I majored in religious studies, graduated from UCLA and as again like as you imagine like that is not lawyer, doctor, you know.
Pam: Teacher.
Patty: Yeah. It's not, you know, your typical college major. And at the time, again, going back to the rebellion, I was like very angsty, you know, very angsty against these like Catholic values. And you know, I felt like, you know, I think as like a lot of people grow, grow up Catholic is like, you have so much guilt and so like even questioning your faith is like a whole, uh, crisis. At a young age, I took like a world religions class when I was in high school. Just happened to stumble across that elective and it was very formative. It was very eye-opening to like a little angsty roquera like me with very traditional parents. And then that really stuck with me. And then in college I made it my major cause I just like wanted to learn more about the world and of course very disappointing to my parents, very concerning. But it ended up working out because then again, this like very weirdpath that I chose then led me to like becoming a founder of my company that I have now.
Pam: So when you choose to major in religious studies, did your parents were ever like, qué vas a hacer? What kind of job do you, are you gonna have with that?
Patty: Yeah. They're like, I didn't know she wanted to be a nun. That is like, that's weird. This little Hot Topic brat wants to be a nu now.
Pam: All of a sudden, all of a sudden.
Patty: They're like, I cannot figure this girl out. No, I think at the time I was also a big like journalism brat. I was like, that kid, I was like writing in the school newspaper and like reporting on local news. I thought that that was my calling. I was like, Jorge Ramos from Univisión is my hero. Like that's who I wanna be. But I took this world religions class and it kind of just like flipped things around for me. And so it was very shocking cuz my parents thought I wanted to be a journalist and then I changed my major all of a sudden from like English to Religious Studies and they just obviously, like, they don't know what that means. And I really was curious in academia and I really wanted to just like learn more and see if I could become a professor or like just really focus on some like obscure ass field and just like, I don't know, be like The DaVinci Code and solve bible mysteries. [laughs]
Pam: I love this because did you ever envision, like post-college life as you were studying, like, oh, I'm, I'm gonna be like a professor teaching this or like maybe a PhD who is a researcher on like, you know, whatever. Is that what you like visioned then?
Patty: Yes. So I thought that academia was this glamorous, beautiful life where you just like teach people and like get to talk about really cool things. No, it's quite the opposite, is miserable. From what I gathered. I'm sure there's a lot of academics that love what they do, but I think I learned that that just wasn't for me when it came time to write my thesis on like Scientology and cults, I was like, I can't do this. If this is what academia is like writing about obscurities, 40 page obscurities. I like can't do it. I cannot do it. So yeah, I've like graduated college and I realized like, this is not for me. I can't do it.
Pam: Yeah. Well, especially because academia is also like, there's this embellishment around it. And then me having talked to a lot of friends who are PhDs and are in, in the academia world, like it's so gate keeping to, like, even myself when I find like cool articles that people have written, like something that you would've written, you know, like on a religion, I have to pay for it. So while it's this romanticized place of knowledge, it's being gated for the rest of the world unless you are in this circle. So I, I see it. I mean, there's an element of damaging, you know, like it's, it's hurting. Okay, So you graduate college and you're like, Okay, well now I have this degree. And then what happens?
Patty: So remember when I told you that I was a little journalist kid and very involved in my school newspaper?
Pam: Yes.
Patty: I tapped back into that because I graduated college. I had like nothing. I didn't really have anything to show for. I didn't have like a sexy major, you know, like there's, it was not cool. I started applying to like different graphic design internships because I had this like background and like laying out our school newspaper I need, and I knew how to use like all the Adobe programs. So I was like, okay, well at least I have that, like I have this like very niche skill that I'm sure is gonna be valuable to somebody. And I was right. I got this design internship. Working for like, like a multi-level pyramid scheme. Fortunately, like that terrible job, that terrible internship lead to like another graphic design job and then another graphic design job, and then eventually like a freelance graphic design business. And so for like maybe like two or three years, I was just like this graphic design hustler working in like branding and making logos and making really cool stuff for really interesting up and coming brands and creatives. Even like really big beauty brands. So I got this like really well rounded experience in like branding and marketing and design.
Pam: Because you didn't study design, did you ever think like, I'm not good enough to be a designer?
Patty: Now that I think about it. I mean, I think that'd be like a reasonable, like a reasonable doubt, but like that 19 year old, that 21 year old ego like that just like never, it like never occurred to me.
Pam: I love that!
Patty: Yeah. I don't know. I had a point of view and I definitely had a sense of taste that I personally liked and gravitated, and I think other people saw that. I mean, I for sure started out as a shitty designer, but I think because I had this point of view, it just kind of was like fine tuning over time.
Pam: You created your style.
Patty: Yeah, exactly.
Pam: For sure. I do have a degree in graphic design. And I do believe that the foundations of design are important, pero a veces when you have such a style, o sea, people hire you for the style.
Patty: Absolutely.
Pam: And I will say if you already had the layout foundation, that's already super strong because layout is like lo primero que debes de saber when it comes to design. That's big because layout is everything. If something's not laid out correctly, then it's not gonna look right.
Patty: Absolutely.
Pam: You have the real life experience without paying for the degree. Kudos to you.
Patty: Thank you Pam.
Pam: So you get all of these design gigs, you start freelance designing, y luego qué pasa?
Patty: Then what happens is I wanna move to Mexico City. So this is maybe 2015. I am like working with a lot of bigger corporate clients at this time, graphic design isn't fun anymore. It is just like producing whatever the client needs. Which is just kind of how it is in the professional, like graphic design world. Like that's just how it is. But like as a, you know, a young creative type, it is like a, it's very soul sucking. And I remember I was doing these jobs where it was like, I'm not gonna say, it was like a very specific greeting card company. I had to do this whole campaign for Cinco de Mayo. And it was like, I'm not even joking. It was like designing chihuahuas and sombreros and I just couldn't do it. If this is what, if these people think that Latinos want, or that this somehow represents a culture or an audience, like I can't do this. Like I just can't. And so it really kind of sparked something in me where I wanted to feel closer to being Mexican and I wanted to get to know that part of me more. I wasn't gonna get that type of fulfillment in LA working for these like companies, that's just not gonna happen. And I was kind of getting more involved in like the east LA like activist community and I just had like all these feelings. Like I was learning so much about like chicanisma and like, you know, the Chicano culture and the Chicano movement and I just felt so called to just like go be in Mexico. And also like I'm a No Sabo kid, so also like improving my Spanish and just like getting to know the country and the history more. Just felt like something I could do as a freelancer as long as I had the wifi. So 2015 I moved to Mexico City into an apartment that my cousins, I had primos already living in the DF and they just like rented a room out to me, which was awesome.
Pam: Yeah.
Patty: And that was it. I was like still designing and just like hanging out in Mexico City and documenting my travels in a travel blog.
Pam: Super fun. So many questions. [laughs]
***
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***
Pam: So as a freelancer, something that. I'm a business coach, right? And so when I get freelancers, specifically, siempre I have to like tell them to raise your price. Because especially Latinas, were under-resourced, under capitalized, underpaid, and overworked. And so how did you figure out what to charge people and did you ever feel that you were being underpaid?
Patty: Yes. So I think in the early days I would be so painfully generous, like a lot of young creatives. Like you just want the client work. So that you could just have that in your portfolio. And so I think that in a lot of ways set me up for some failure, because you kind of like start undercharging and so by the time you get like an actual competitive rate or something that's like actually worth your time, it's like hard to get there. It's like really hard. Cause you can't just charge like X rate to like four or five times that overnight. So I think that was hard. I think it was so hard to find work in the beginning that I would just like say yes to anything and like things that were not worth my time, and then you don't know how to charge for things because you've never done it before, so you can't anticipate the hours or the days. So for sure under charge myself probably for like a whole year or two. And then eventually I did, I think start asking for more and getting more competitive rates. But the people that wanted to pay those rates were like the clients, the jobs that weren't fun. Does that make sense? Like so they had the bigger budget, but it was like designing brochures, you know what I mean? Like,and catalogs. [laughs] So, it's very hard, like my respects to people that are in that like hourly creative hustle because it is hard work and I honestly don't even have the answer anymore. Like I don't even know how I did it.
Pam: For sure. Did you ever talk to somebody? Did you ever like have conversations with other designers? Like, what are you charging? So I can like maybe get there. Cuz I feel like we're arriving at the times when we have more of those conversations openly and publicly. And I do think, because I deal with the businesses every day, it's important to talk about money. It's important to talk about like, how much are your suppliers charging you because they might get me a better deal, you know? Or I do remember when I was also freelancing that people wouldn't talk about this. And so it was like the good old Google, like, let me see how much they're charging so we can like figure it out.
Patty: Yeah.
Pam: Did you experience that?
Patty: Yeah. Like I didn't have a community, so like when I was designing, this was like 2013 to like maybe 2016. And I don't think there was that big hustle culture yet, like that like gig culture yet that we have now. And so there wasn't really this community, I didn't have other designer friends, you know? And then like all the big designers were on Pinterest and they felt like so unattainable. You know.
Pam: Unreachable, yes.
Patty: Yeah. So there just wasn't that community. And also like what I was doing was very foreign to like my friends and family, you know, who would picked kind of more of a traditional career. So I for sure felt very alone. And if I would've had a community or a coach or a mentor, I think I would've probably been a bit more financially successful.
Pam: Yeah. It's real. Did you seek like support and you were just like, no existe, is not here. Or were you like, were you just so head down working that it was like, let's just keep it moving?
Patty: I think I was so head down moving, like for those three years, like I had a mattress on the floor, you know, like I just needed to pay for rent. Now that we're kind of visiting that younger Patty, you know, I just think about how cruel, you know, to like, I was work working for like really big brands and companies and like just like fighting for your rate, but like barely being able to keep the light on. So it's very rough. It's like a very rough job, you know? And very unstable cuz you don't know if you fight a little bit, they could end your contract. So it's hard, it's hard fighting for yourself.
Pam: It is. And I think this is why it's important to one, have these conversations and two, also have more representation inside of the companies, of the people that are hiring you. Because then somebody can be like, No, like you're hiring somebody that lives in the US. Why are you paying rates, you know, from somebody that lives elsewhere where like the cost of living is less. So I think there's also the element of like the internal team that hires you also needs to do some advocacy for the people that they're hiring to make sure that they get competitive rates because this is why a lot of people are burnt out.
Patty: For sure. Definitely.
Pam: Let's take a quick coffee break.
Patty: Yes.
***
Pam: Patty, do you drink coffee?
Patty: Yes, I'm an iced coffee girly. Everything tastes better iced. I don't care how cold or how hot it is, I'm an iced coffee girl.
Pam: How was it living New Mexico City? Cuz they don't do ice ice as much.
Patty: I think now it's different because it's so [inaudible]
Pam: Yes. Now all the Americans live there so they already know to come bring things with ice. But probably, at the time, o sea in Mexico when I grew up there, nothing tenía ice.
Patty: Right, I bet.
Pam: Like it was weird if you asked for it, it was like, what? Why are you gonna dilute your drink?
Patty: Living in Mexico City was so good. I feel like it's my like golden era, is like I think about it, you know, it was like I lived this like very romantic life of being this like 20 something in this incredible, incredible city that is so like forward thinking. Yeah. And so like for, I mean, Mexico City has its pockets obviously, but like I think. It's just so advanced. Like like LA and Mexico City, nada que ver. Mexico City is like years ahead of it. So I loved it. I was so happy and so inspired.
Pam: There's a lot of inspiration for sure. I will agree. I just got back from Mexico City in June cause we did a pride thing and I mean I came back like so full, my cup was so full. But tell me about your coffee. What are you drinking?
Patty: This is an iced oat vanilla latte. Can I get any more Bougie.And it is from a local shop here in the arts district called Verve, I love Verve.
Pam: Nice! Shout out to Verve. I am drinking. I'm a hot coffee, like literally it could be 300 degrees outside and I'm still gonna drink coffee hot cuz I am that person. It's like no coffee needs to be hot. So I'm just drinking black coffee from Cucurucho in Mexico City and I did a pour over and it took so long and I don't do it right. And all the coffee purists will be like, blasphemy, how dare you not measure? And I'm like, I just need some coffee, It's fine. So shout to Cucurucho and shout out to Verve in LA. Okay, let's get back to the show.
***
Pam: So, Patty, you talk about being a No Sabo kid and that's something that bothers me so much. So I grew up in Mexico City, yo hablo español, yo leo, hablo, escribo español, better than I do English. And when I first heard that, I was like, oh my gosh, why are people self bullying themselves? Then somebody sent me this, I guess it's like a thing on TikTok where like people make fun of "no sabo kids" and I'm like, that's so, I feel like it's like we can't be the tías that bullied us. And so I don't know. I feel some [inaudible], but you tell me what you think about it.
Patty: I agree with you, right? Like there's so many layers to this, but for me and a lot of the work that I do in my current company, Hija de tu Madre, is like really reclaiming any ofensa, anything that made you feel less then. And I think No Sabo Kid, or even just the word No Sabo is something that we've reclaimed and made a whole collection about.
Pam: Nice. Do you know who came up with it?
Patty: Who came up with like the term? I don't know, our collective childhood trauma of thinking in two languages. [laughs] Cause I for sure am like guilty of that still to this day. You know, like conjugating things very inappropriately. Yeah. I'm all for reclaiming it and owning it. Like I think it's a superpower to be able to have so much nuance and to think in so many different languages, I think in two cultures, you know? And I think that's why there are these grammatical errors because I'm, I have two engines.
Pam: Yeah. No, it's definitely a, it's a trip to be bilingual, bi-cultural. I just came from a meeting in a CEO group and it's fascinating because this, first of all, there were two women, it's a bi national group. And so their businesses are aquí y allá So a lot of these CEOs, their companies generalmente tiene como the manufacturer in Mexico, and the sales marketing team in the US, which is fascinating because it's also how do you manage a company in two cultures, you know?
Patty: Yeah.
Pam: And so it's, it's so unique that I don't know if anyone else in the world has this kinda like, I don't know, paradigm predicament.
Patty: Yeah. Whew. That's hard. That is a lot. I don't even.
Pam: Let's now fast forward to Hija de tu Madre, how was it? What was the first thing that you created? It was the Chamarra, no?
Patty: So I have this company called Hija de tu Madre, and our first, or my first product is, that we still sell today. It's this denim jacket with a sequin embellishment of la Virgen de Guadalupe on the back, and I started making that because I made it for myself and I felt like it perfectly described all my nuances. To me, there's nothing more American than denim and there's nothing more Mexican than la Virgen de Guadalupe. So when you kind of put these two things together, it's like the perfect intersection of my own identity. And I just felt so seen and so powerful wearing this jacket that I knew that if I feel this way, if I'm this culturally confused and conflicted, I think a lot of other people going through an identity crisis can relate to me and this product.
Pam: How fun. And I, as you share this, I'm like, I'm hearing your mom telling you don't watch Project Runway cause you're gonna ruin your clothes. Full circle. Full circle.
Patty: I know.
Pam: So then what happens? So this jacket that you made, then people started loving it and you were like, All right, well I guess I can make more for others. How did we get from a Virgen de Guadalupe jacket to where we are now?
Patty: So the jacket started because I made one for myself, and then I got paid from a client, and then I had like roughly $500 to be like, Okay, I can invest this. So I made like about 30 jackets and that was it. I think it was like crickets when I first launched, like the little Squarespace website. Shout out to Squarespace. And you know, I made my own branding. I did my own like photography, my own iPhone photos and it was really crickets at the beginning, but then, you know, a little listicle here, a little feature here and things kind of started to snowball and getting a lot of press and a lot of community attention. And that was really it, eventually expanded to other categories, accessories, apparel, stationary. And now, almost six years later, you know, like a team of seven, we're still a tiny team in a warehouse in downtown LA and we sold to over 30 countries across the world. And we're out here.
Pam: And I know and keeping it going. And you're gonna do the Nasdaq or did that already happen?
Patty: Yes. This past April, we rang the bell at Nasdaq to really mark Jefa Day, with the Pepsi Juntos Crecemos team. They had invited me and a bunch of other Jefas to just ring the bell and take up space. It was a really awesome opportunity.
Pam: How fun. Congrats. That's awesome.
Patty: Thank you.
Pam: I do love that you say that in the beginning it was crickets, and I think that's very important because a lot of times when people launch something, it's like pues nadie me escucha, nadie me ve, no les importa a nadie. And so I think, Did you ever feel like, Ooh, I, I just made 30 jackets. They're not selling. Like, did I just make a mistake?
Patty: Yes. I think there was a bit of that in the beginning, like, uh, no one cares, but like whatever. I think they're cool. And I think this point of view is interesting, creating this Latina lifestyle brand. And I love what La Virgen represents. And I think that there's so many nuances here that at least I think it's cool and eventually someone will think it's cool and yeah, like eventually that happens. Like me sticking to this point of view reached people. And I think the political climate at the time, this is 2016, this is Trump era, I think also kind of in a way helped my brand reach so many people because there were so many people that wanted community. And so when they found my jacket and they found my story, they felt like, okay, like there is a community here of Latinas that wanna take up space.
Pam: Yes, how fun. What's the biggest like a success that you're still celebrating?
Patty: A success that I am still celebrating. Oh my gosh, that's such a good question. I think that I'm still doing this. You know, a lot of people say like the five year mark in a business is like if you make it past five years, like you're gonna be okay.
Pam: You good.
Patty: It doesn't feel like it. [laughs]
Pam: Three, five, and seven. Those sort of like.
Patty: Yeah. Um, but we're still here. And I think that, I think that's like a big success. You know, that I'm still persevering, you know, social media is so pretty and so curated as we know, but like it is so hard to be a creative and leading a team and running a business. And I think that that is my biggest success, that I'm still doing this.
Pam: I support. How did you decide that it was time to hire your first person? The first one is the hardest.
Patty: Yes, I think you're right. Um, so the first person I ever hired was a seamstress because I was sewing for maybe like over a year, like maybe a year and a half. I was sewing all the jackets myself.
Pam: And doing social media and shipping, and oh my gosh.
Patty: Yes, yes, yes, yes. Like a lot of, probably people that listen to your podcast, they're doing 12 different hats. And it's not sustainable. So that was probably the hardest. But once I was able to hand it off to Lupe, who I also still work with.
Pam: Yay!
Patty: Shout out to Lupe. That was like a big turning point because then what ended up happening is I was able to focus on getting an office,because we were working out of my apartment and I had more time for like more, creating more campaigns and figuring out like other sales opportunities, other distribution channels. So getting the, our showroom slash office was like a really big step for me too.
Pam: And what is a lesson that you are still learning?
Patty: I think that I deserve breaks. And I think that when you grow up with like a working class family or just like always hustling, you make this na-- or at least I have, I've made this story in my head and believe this narrative that like, I can't break until like I get this one thing done. If I could just get this done, then I'll take my break. But like what I've learned is like you just keep neglecting your needs. And you just keep telling your body that like your needs have to wait and something else is more important. So I think learning and unlearning a lot of that, there's like a, a journey that I'm still on.
Pam: For sure. To piggyback on what you said, it's so ingrained in, in our blood because we come from working people, so like our bodies are made to work the land. So, it's such an internal fight that we constantly have to navigate of, okay, it's time to stop. You need a nap, go eat, drink some water. Replenish, resource yourself, because otherwise you're gonna break down. Did you ever like burn out?
Patty: Oh my goodness.
Pam: Or how often do you burn out? I guess that's a better question.
Patty: I mean, often I think that I'm probably also in the middle of a burnout episode as we speak. You know, I think. I am in the middle of it. You know, like I don't have the solutions yet. I don't have the answers. Like I am still on that journey right now, and it's like six years in almost. But burnout is like a, a very familiarfeeling that I experience a lot. And yeah, I'm trying.
Pam: I hear you. We're all trying. We're all trying. So I wanna do something fun. If, let's say that Hija de tu Madre, you sell it, you know you're peachy[?]. But then I come back to you and I say, Patty, I have a hundred bucks and we have to create something. What would you do with those $100 first? Cause you start with five, like around 500, but let's challenge it to 100.
Patty: Okay. I think I would invest it in maybe another hustler and an entrepreneur. Cuz then our advice is free. And you're a business coach, so let, so we have this capital investment and then an unlimited amount of coaching and support. [laughs]
Pam: Yes, yes, yes, yes. I love that. I love investing it in somebody. I think that's powerful. And this question came up because I saw a video of this guy, and I forget the name, but he said he was going to live off a penny. And like see how much he could flip the penny. And it was fascinating because he was in Venice Beach in California, not Italy. And so he literally started with a penny at the beach and he went up to someone and he was like, Hey, can I trade my penny for your pen? So somebody was writing something and they were like, Sure. Now he has a pen. And so then he went around and, Have you seen this video?
Patty: Yes. I think I know what you're talking about.
Pam: Yeah. And then, so then he went around and was like, Can I sell you my pen for, for a dollar or something, así así fue, until he ended up buying soda cans and started selling them. He bought waters first and then he started selling them at, at the beach. And then from that profit, then he was like, Oh, now can, I can diversify now. So, um, I can do water and soda. And so he realized that the sodas didn't sell as much as the waters. So that's where, you know, like a lot of business lessons there because sometimes we think that we're creating things for people. But it might be that we're creating things for ourselves. That's a lot of times how businesses start. It's like, how can I create the solution for what I needed? You created the solution with your jacket for something that you needed, and so how do you navigate, kind of like now serving your clients, you're not the client anymore, you know, you have a whole bunch of other clients, so how do you navigate knowing what people want versus what you wanna do?
Patty: Hmm. That's a good question. I think that we're really fortunate because we have this like really big community now of people that really identify with the mission and so a lot of times like they really dictate what our next move is. You know, even down to like, where should we have a popup? Like what city do we go to next? So I think like keeping that communication channel really fluid and creating this almost like cult-like following has been really good for us because we know then what to create and what to do to like meet the needs of our customer and our community.
Pam: What I'm hearing is talk to the people.
Patty: Yeah.
Pam: All the time.
Patty: Talking to people and I think even like keeping your finger on the pulse, you know, like we're in women's apparel and accessories and you know, the mass market for that industry is like very, very, very, very competitive. And you know, like we have like a different consumer though, you know? Like we're not trying to get to everybody. We're trying to get to Latinas. I think just keeping our finger on the pulse of like what is happening in that community, You know, what are, there's so many like controversies on social media every day, but like keeping, keeping an ear open to see like what are they feeling? What are they going through? Like what is, what are the times look like right now for this community and this audience and how can we kind of like stay true, true to the brand but still like meet them where they're at.
Pam: I love this. Have you ever created something that people were like, No, this is not it.
Patty: Yeah, I think that there's like some products where like I made, I'm like, Oh my God, this is like the coolest thing ever. And like it's like crickets. But then there's also times where I'm like, I don't really, I mean it's cool cause I made it, but I don't necessarily think this is gonna do that well, let's try it out, and then it does like super well. So I've experienced it all. Yeah.
Pam: Isn't it funny? And that's what I'm saying, like sometimes like as business owners, the business outgrows us because we can't dictate it anymore. Like it really is all about what the people want.
Patty: Right. Yeah.
Pam: What's your favorite product of yours? I know that one's a hard question. It's like, people ask me, What's your favorite episode?
Patty: There is for sure some OGs that will always be my favorite. But then like in seasons it changes. So right now we're working on dropping this t-shirt and it says like, Stop gentrifying my culture. And that one's kinda one of my favorites. You know, given the spa water times that we live in, you know what I'm talking about.
Pam: Did you see the Mexican corn salad?
Patty: Corn salad. Yeah.
Pam: I was like, oh my gosh.
Patty: Yeah.
Pam: They're out of control.
Patty: It's chaos out there. But you know, it makes us more alert, you know, and more protective and aware. So it's good. It's good for us. And so I think that's one of my favorites right now. And then we also have this Niña Fresa drop that we're working on. So sometimes, I hate to say it, but like whatever's new is kind of like my favorite at that time. But my virgencita jacket will always be my favorite. And then we have this notepad that says Si Se Puede. And I use that notepad every single day. And I probably made it like four years ago.
Pam: Nice. Do you still have your original jacket?
Patty: Yeah, in a closet somewhere in the archive.
Pam: Nice. In the archives. Do you wear it anymore?
Patty: Oh girl. No, it's, no. Times have changed. I cannot fit into that.
Pam: What's next for you? What are you working on that's exciting?
Patty: Yeah, we're really committed right now to just like going where our community is. You know, and while we're very LA based, Latinas are everywhere. Our community is everywhere. So making sure that we create these events and popup experiences across the country is our number one priority. So definitely look out for that. We wanna come to your city, so we'll be there.
Pam: Yes. Have you been to San Diego?
Patty: Mm-hmm. We did a pop up there earlier this year at Alexia, the beginning of the year.
Pam: I'm between Denver and San Diego. Have you done one in Denver?
Patty: No. Is there a big community there?
Pam: No. I'm still looking for it. [laughs] If you're in Denver listeners, if you are in Denver, let me know and let Latino. David also does construction and so what I have seen is construction workers, which I mean, maybe their daughters. I don't know.
Patty: Yeah.
Pam: Kansas City. My sister's in Kansas City. There's a lot-- ahí si, there's a lot of Latinos in Kansas City.
Patty: Interesting.
Pam: Like, a lot. I went to college in Midwest and ahí hay un chorro because, o sea, lo que es Kansas City, St. Louis, Chicago, all of that like center, hay un chorro. Chicago. Have you been to Chicago?
Patty: We haven't yet. That's, that's next for us. For sure.
Pam: Yeah, that one's big. How did you decide which categories to expand to?
Patty: Um, I think for me it was like very organic. There wasn't really like, this is a strategy, this is the plan. It was more like, wouldn't it be cool if a lot of, you know, our moves are very much triggered from that like conversation. Like, wouldn't it be cool if we did this? Wouldn't it be cool if I made this? So yeah, the next I think was accessories, if I'm not mistaken. And yeah, I think I've always really wanted to create a lifestyle brand. So if we only stuck in apparel, that wouldn't really be much of a lifestyle. So making sure that we're hitting like accessories and desk and office, um, and just like creating all of these tools that make people bring culture into every aspect of their life is what I've been doing.
Pam: How fun. When did you kind of like decide or realized that Hija de tu Madre was here to stay?
Patty: Hmm. That's a good question. I think I always kind of knew that. I always knew that there was an underserved community in fashion and in media that never gets spoken to. It's like the culturally confused, you know, It's not necessarily, no disrespect to Telemundo and Univisión, but it's not that audience. It's the people like me that don't really know where they fit in. And I know that if I could just like talk to this community and build with them, like I could have something really powerful. So that's kind of how I knew, I've always known.
Pam: Was there like a win that you had that you were like, Ooh, maybe we've made it.
Patty: Yeah, there's one that I'm working on right now that is like, okay, I wish I could share more. But it definitely is a big win for, and it feels like a win for all of us, which is the best part, you know? And I can't wait to share more about it. You're getting the juicy deets, Pam! [laughs]
Pam: Suspenso! At least tells us that, when are we gonna find out?
Patty: Oh my gosh. Maybe next year. That's the thing. It's like, I wish I could talk more about it. But I will say like, you know, it's even the small, like the really small things that feel like, damn, I really did that. You know what it is? It's like when you go somewhere for me it's like I can go to like a coffee shop or a grocery store and you see somebody wearing, or I see somebody wearing Hija de tu Madre and they have no idea who I am. That feels like, Oh, I, I did it. You know, I'm like, Where'd you get your socks? Those are so cool. Or where'd you get your tote bag? And they're like, Oh, it's from this brand called Hija de tu Madre, you should check them out. I'm just like, That is a big win. That is huge.
Pam: Yes. That's-- when I say the business is bigger, you know, what you've created is now everyone's thing. You know, it isn't like. Oh, because I, I wanna create a jacket for me, it's like now it's become a thing of the community, which is very cool. Super awesome.
Patty: Thank you.
Pam: How did the name come from?
Patty: It always goes back to Mexico. During that time when I was traveling, I was documenting all my travels under. The name Hija de tu Madre. And this was also during a time where like travel blogs were a thing. I feel like now, like what the heck is a travel blog? There's just like one minute videos on TikTok. But back then it was like very, I, it was just like so common. So I was like documenting like The Best Micheladas in Mexico City, or like, this is, you know, I went to Tulum or I went to, you know, Yucatan for a week and this is what happened. So a lot of stuff like that. So when I came back to the States, there was like, no. I was going through it, it like Trump was in-- about to get into office and I just felt like, ugh. I don't feel inspired to document these things anymore. So when it came time to like start the brand, I was like, wouldn't it be cool if the brand was called Hija de tu Madre, and you know, wanna repurpose the domain ,very financially conservative at the time. [laughs] Let's just repurpose this domain. And two, I felt like Hija de tu Madre, one is an ode to growing up, you know, specifically Mexican and it, I think it perfectly describes me, you know, this like rebellious girl that does whatever she wants. She takes up space and is very unapologetically herself and that is kind of who we're catering to and that's how we describe our community. A bunch of unapologetic Latinas.
Pam: Yes. What do your parents say now about you and your work?
Patty: They're very supportive and they've always been very supportive of the brand and always believed in it. I come from a family of a bunch of hustlers and entrepreneurs, so I, they've always, I think instilled in me the these values of, you know, work for yourself. So they're very supportive. My mom helps me with my accounting. You know, my dad is very available to help me whenever he can, and they're a big part of the story.
Pam: What did they shift though? Because, you know, when you were in college, they were like, Wait, what are you really gonna do with this degree? And so when was it like, Okay, okay, I see you, you're making it happen.
Patty: I think when I told them I wanted to start this brand, um, and I had what the concept was and the idea, I think they were very behind it because my parents too, had a lot of businesses and even in the early days they were like distributing imported Mexican goods to different, like liquor stores and grocery stores. And so when they were doing that in the nineties, in a lot of ways it's very similar to what I do now, is like there was a need for, you know, these products. And there's a, there's a nostalgia for it and in a lot of ways I'm doing something very similar on a bigger scale and with different products because there's a nostalgia and a need to feel seen and represented. So they totally get it. They've always been very, very supportive of me doing this.
Pam: I love when parents in the beginning es así como que Ooh, are you sure? Why don't you go the secure route? And then you know, they're like, Okay, I'm glad you didn't listen. You know?
Patty: Right.
Pam: Patty, last two questions, Do you have a remedio?
Patty: So my remedio is charcoal pills. I probably like overdo it with the charcoal pills. So definitely like read the back, read the back of the bottle. I love traveling with charcoal pills because like I love to eat the street food wherever I go. Like I want to eat all the stuff that you're not supposed to eat. So when you are prepared with your charcoal pills and you just take a pill out of eating this, whatever you just had from the street, it just kind of settles your stomach and I don't know the science, but it's just great for your digestive system and you don't really get sick.
Pam: Te limpia, no?
Patty: Yeah. It cleans you out.
Pam: Pero bien limpia. [laughs]
Patty: Yes. Yes. And even like in Mexico, like sometimes like I'll do this where like I'll forget that I can't brush my teeth with like the faucet water.
Pam: Yeah. You know, I think that's a myth. I do it all the time.
Patty: Girl, I think it's cuz you're used to it.
Pam: Right, my stomach is just like iron.
Patty: You got the enzyme or something, girl. I don't know. But I do not.
Pam: I know.
Patty: So I'll like, oh I forgot and I rinse, you know, my mouth with the water and then I'll take a charcoal pill to be safe. I never get food poisoning cuz I'm prepared with my charcoal.
Pam: Charcoal pills. Okay. I'm about it. You know, I had a charcoal lemonade at some point and, and así como entró, así salió. And I was like, this is way too much. [laughs] I dunno. But I support, maybe the pills are less, maybe they're more gentle. I don't know if a whole lemonade maybe had, like it was black. The lemonade was--
Patty: Yes.
Pam: So I don't know. I'm gonna try the pills though.
Patty: Wait, can I just tell you this really disgusting story? So--
Pam: Please.
Patty: One time I was in Thailand and I again like popping these charcoal pills every time I would eat something. And I think that day, like I just overdid it and I had just finished having dinner and then I went to go take a shower and I was just like feeling really burpy and I had just taken like, god knows, maybe like four charcoal pills and I remember burping and in the shower there was like this black cloud, like I thought that there was a fire. I was like, Where is all this black smoke coming from? No, it was my charcoal burp that had consumed the entire bathroom.
Pam: That's hilarious. [laughs] That's so funny! Four charcoal pills, yeah, I mean it makes, Yeah, that's a lot. But I bet you didn't get sick.
Patty: Yeah, I didn't get sick. Don't listen to me guys. [laughs]
Pam: Right? Maybe two, take two. Yeah. Test it out first. Take one. I would say. Test it out. And what is your quote or mantra that you live by right now?
Patty: Go slow. You know, work will be there tomorrow. The email will be there tomorrow. No one is gonna die if you are late with this thing, which is like a very hard like mantra to live by when you've been living so fast. And so go, go, go. But, I'm taking my time right now.
Pam: I support that. I'm all about, I'm part of the nap club, like I'm all about it. Because bodies are not machines. You know, we've been, the Industrial Revolution kind of created this idea of work, work, work, work, work. Because the machines don't stop. You just have to oil them a little bit, but our bodies need rest and replenishment. So, yes, slow down. I support that. And one last question that I'll ask because I'm a recovering procrastinator, so what is a productivity tool, tip or trick that you do to keep you effectively mindfully productive, not overworking, productive?
Pam: That's a good one. I think something that I've learned recently is like daily planning. So like even if you already kind of have this idea of like what you have to do, still write it down and like allocate time to just like plan out your day and your week. Even though like you plan your week on Monday, that doesn't mean it's gonna look the same on Tuesday or Wednesday cuz things change. So I think just like having that, being a consistent part of my routine has been helpful. And then treating it kinda like a ritual, You know, like, okay, but the devices are closed. I'm just gonna sit here and think. And plan for a minute. So that is one. And then I think the second, and this is a newer one, is like combining all my calendars in one. Like not having like a meeting calendar here and then like a marketing calendar here, like that does not work for me anymore. I have to have it all in one place, or else I'm gonna miss things.
Pam: For sure. Yes, consolidation. Consolidation is super, super key. And yes, on the planning, I often tell people "your best day started last night". And so if you sit down at the end of the day really figuring out what you're gonna do tomorrow, then you're gonna have a great day because you've already declared it and you're going to bed already clear minded of what it's going to happen. And you also reduce this decision fatigue because decision fatigue is real. And so when, at the end of the day, close things, I look at my calendar, what meetings do I have and what do I need to do tomorrow? Like priorities, top one, top three, And then that's it. And then the next day I, I'm not like, Oh, what did I say I was gonna do? Who am I gonna email, you know, it's already done for you. So, your best day started yesterday.
Patty: That's so good. I love that.
Pam: Yay. Patty thank you so much for being at Café con Pam. This was super fun.
Patty: You're so sweet. Thank you. I had such a good time reliving, you know, the past30 years of my life with you, so thank you so much.
Pam: Thank you. And thank you for all your work and all the things that you're doing. I'm excited to see you shine and grow and expand and share your message all over. It's super fun to see other Latinas succeed and, and excel because it's also modeling, you know, it's also seeing that it's possible. So thank you for el ejemplo.
Patty: Thank you so much. Stay shining!
***
All right, listeners, that was Patty, and I wanna know what you think, what you feel. How do you think it went? Actually, we stayed after the interview and we talked a lot after, and that was awesome. And I got to know her a little bit more. And remember that the people that we see on social media, they are human. And so it's always, and even me, right? Like you hear me and you put me in your ears. And I'm also human. And like I said in the beginning, at the end Patty was like, Oh my gosh, we went back, we went way back. Again, I'll reiterate that. Do look back at your accomplishments. Do give yourself that credit because as Latinas we don't do that. We are taught to, you know, Calladita culture. We are taught to be humble and be grateful. And you know what? We have been doing that for a long time and we are still underpaid and undercapitalized and we also have built a lot of experience, credibility, and earned authority. And so I invite you to look back at your accomplishments and like channel your inner Lizzo and tell yourself I'm a bad bitch.
Y bueno, I really hope you enjoyed it. Tag me, screenshot me. You know me. I'm not on social media as much, so I miss a lot of your tags and I'm sorry about that. But when I see them I'm like, Oh, I hope it was a fun one. But still do because when you do, I see you there and I get that little reminder that there's other people behind the show and not just me and my microphone talking to the air. So do tag us, both of us and let us know that you listened. Let us know what resonated with you. What are your thoughts and what do you think is what Patty shared, that she didn't share that's coming up. I wanna hear qué piensan que es that thing that Patty said. It was kind of like big news. I mean, it's pretty big news, pero we didn't get quite all the tea, so what do you think? What do you think? Tag us and let us know.
Y bueno, if this is your first time here, welcome. Welcome to Café con Pam. I hope you feel at home. This is the place for you to enjoy a cup of tea, coffee, your beverage of choice. Maybe you're an iced coffee, like Patty es, it's fine, it's fine. I'm a hot coffee person, so I hope you return. This is the time when I invite you to subscribe, rate, and review. If you are on Spotify or any other platform that plays podcasts, you can subscribe. Not every platform allows you to leave a review, and so if you are in one of those that leaves reviews, I would so appreciate it if you take the time that, two seconds to hit the five stars. Ideally. And if you have the two extra minutes to leave a review, that would be awesome because it does make a difference. It does build credibility for the show. When sponsors look at Café con Pam and what we are doing, they do wanna see what people have to say. And so I so appreciate you taking the time to leave a review and let us know what you think and feel about the show. Because, and I say, let us know because it really is us. It's not just me anymore. There is a team of amazing, amazing people that are behind this podcast, and as you support me, you support them and all, we're all women. So I do appreciate you taking the time. If you haven't, this is your sign.Apple Podcast, of course, is the most widely used, and that one is the one that kind of like pushes the bar. So if you are on there, please, and thank you, I appreciate you so much. I do a happy dance on my own. Maybe I should start documenting those so you can get excited about it. I don't know if you wanna see me dance. Anyway, I digress. So if you feel called to leave a review, let us know. Some questions that you can start with is, what do you think about the show? What do you love about this episode? What were you expecting before you hit play? And did we meet your expectations or was it completely different? Let me know.
And of course I would love to stay connected with you. I would love to continue the conversation on the social medias. Of course, I'm only there about once a month. I have a commitment. I am actually hiring someone to support me with social media because I think it's important. And if as someone with ADHD, I need accountability. And so I literally hire people to hold me accountable. I mean, you can ask the team. Literally when we have meetings, I'm like, You have to tell me to do this otherwise, or like, we have to commit to, you know, X, Y, Z. I know producer Nancy is laughing at this right now because it's true. It's true. I'm always like, You have to remind me. And this is not because I don't wanna do things, it's just that my brain looks for that dopamine release. And if the task at hand, it's not dopamine inducing, then it's not gonna happen unless somebody's like, Hey, I'm waiting for this. That's how it works. So let's stay connected. At cafeconpam on social media. Instagram and Facebook is the place I am kind of on TikTok at Cobiux on there. If you kind of wanna go there, if you wanna join the Café con Pam challenge, I have two free challenges that you can join. One is a get organized challenge where I give you tools, I'm going to update it cuz this get organized challenge. I know I've been talking about it. I said I was gonna add tapping and then I created another challenge. Pero, I realized that the get organized challenge now has shifted so much because I have myself understood a lot more about productivity and my brain and how it works. And so I'm gonna make it more ADHD friendly and it's in the works. So tell me, I wanna hear from you if you want me to update it. If you have been part of it. There's hundreds of people that have joined the Café con Pam challenge. So, let me know if you would like an update. Y tengo también el 5 Day Tapping challenge. So as an EFT practitioner, I wanted to give an introduction of tapping and what I do and how I do it. And so we tap together for five days, for five, 10 minutes max, 15 minutes every day in the mornings, so you could get protected, so you can ge inspired, encouraged and motivated through the nurturing of your nervous system. And so you can join the 5 Day Challenge. Head over to cafeconpamchallenge.com. You will see both of them in there and join them. They're free. It's my gift to you. I also have a place to gather. It's a Discord server. I have a Web3 project that I'm the co-founder of. And so in Web3, the platform to gather humans is Discord. And so I have a Discord server. Head over to stayshining.club. Find us there. We talk about productivity, procrastination, mental health and business. Cause it's my jam. It's my jam.
Y bueno, if you would like to explore different ways to work with me. I am a business coach. I'm a liberation business coach. I focus on liberation practices to reduce the damages of Calladita Culture, to help us dismantle all of the BS that we've been fed about how we must show up as women. Just go to cafeconpam.com. That's where you can find all the things of my work. I have multiple offers depending on what your needs are, depending on what your capacity of commitment and if you maybe just wanna taste a little taste of what I do. There's options.
Y bueno, listeners. Ya me voy porque this one is a long one. I am on a, I think, I don't know. It's a good day. I guess. I, I felt like talking. A few episodes ago I kind of broke down a little. I broke down a little because there was something that happened in my life and it has to do with mental health. And so as someone who's been talking about mental health since 2015, and I've been kind of bullied about it, not so much anymore, but in the beginning it was like, okay, mental health, what is that? We just get over it kind of thing. I wanna remind you that we don't get over it, that mental health is real, that your feelings are valid. That anything and everything that you are feeling right now in this moment is true and it's your truth. And I do wanna support you. And so if you feel like you need someone to talk to or you kind of need some resources. I have a lot of mental health resources. I do myself have some tap along videos that I can offer you to support your nervous system in this moment. And there are so many places that can support you because your presence and existence in this world is so needed, and you do have a purpose. And it may not feel like it right now, but believe me, you are important. And so hit me up if you need support.
Thank you so much for being here. I so appreciate every single one of you do share this episode with someone you love. If you feel like they will resonate with it. We always need more listeners. Listen, our stories need to be spread out more. It's awesome when I get emails from college professors and they're like, We play your episodes to my class so we can like listen to the Spanglish, qué dicen y cómo combinan las palabras and I'm like, Oh my gosh. Makes my day. Makes my day. Also, because our stories are supposed to be spread out, more people need to listen to us and the awesome things that we're building. So share it with the world. Y ya me voy, ya me voy. I've been, el que mucho se despide pocas ganas tiene de irse. Pero bueno, send you so, so much love. We'll stay connected. See you next week, or hear you next week. Talk to you next week. Y como siempre, listeners, stay shining!