279 - Becoming America's #1 Black-Owned Gourmet Vegan Cookie Company with Maya Madsen

Maya Madsen in Cafe con Pam

279 - Becoming America's #1 Black-Owned Gourmet Vegan Cookie Company with Maya Madsen

Listeners, we're back this week with Maya Madsen

Founded in 2015 by Maya Madsen, Maya's Cookies is America's #1 Black-Owned Gourmet Vegan Cookie Company. As a vegan with a sweet tooth, she had not been able to find that perfectly delicious, soft-baked gourmet vegan cookie, so she spent years crafting her award-winning and crowd-pleasing recipes. From the classic to unique and forward-thinking flavors such as "Chocolate Chip S'mores" and "Marble Fudge", every flavor has a story grounded in Maya's travels, memories, and experiences. Alongside providing the highest quality product that appeals to everyone, Maya's Cookies is committed to superior customer service and community engagement, with a focus on youth and underserved communities. Maya's Cookies ships nationwide- simply order as a treat for yourself or as a gift.

During this episode we talked about:

  • 04:22 - Her heritage and being adopted

  • 10:07 - Starting in health and fitness

  • 10:41 -The 80s outfits

  • 12:18 - Her first job and her creative brain

  • 14:39 - Her park hustle

  • 17:58 - Moving to San Diego

  • 24:38 - Going into the cookies business

  • 25:33 - Food as a love language

  • 26:54 - Student loans as black young men

  • 29:22 - From farmer’s market to e-commerce & the Black Lives Matter impulse

  • 29:40 - Receiving 10,000 orders overnight

  • 31:24 - A blessing and a curse

  • 33:10 - Responses to mistakes

  • 39:22 - Being embarrassed to say ‘CEO and Founder’

  • 40:29 - Maya’s cookies philosophy

  • 41:19 - Let’s talk business

  • 43:59 - What’s next for Maya’s cookies 

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280 - Believing You Can with Trudi Lebron

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278 - How to Price Your Thing