286 - Understanding Who You Are with Susie Jaramillo
286 - Understanding Who You Are with Susie Jaramillo
Listeners, we're back this week with Susie Jaramillo
Susie Jaramillo is an acclaimed Latina artist and storyteller. She creates magical worlds that build bridges of understanding and inspire children to be the fearless, creative, and kind human beings we all have the potential to be.
She is the Chief Executive Officer of Encantos, an award-winning family entertainment company she co-founded with the mission to tell stories with purpose inspired by a world of culture.
Susie is the creator of the Emmy-nominated and 2x Kidscreen award-winning bilingual preschool brand Canticos. A prolific author and much-lauded illustrator, she also created the beautiful new series Skeletina, which introduces children to the magic of the in-between world. Susie is also the co-creator of Tiny Travelers, a series designed to introduce children to the countries and cultures of the world.
The creative heart of Encantos, Susie sets the bar for brilliant stories with captivating, diverse characters brought to life in books, toys, on screens, and wherever else children like to spend their time.
During this episode we talked about:
03:57 - Going to New York
06:45 - Her ‘identity journey’
07:36 - “Understanding who you are in this country”
09:48 - Latino herritage
10:10 - Art School
11:13 - “Art school is too risky”
13:49 - Doing everything with style
14:45 - Control your career
15:49 - Her career after college
19:06 - Networking
19:52 - "A creative is valuable if they’re solving a business problem”
20:55 - Her first agency
21:27 - Not getting a salary for two years
23:45 - Corporate America and the Hispanic market
24:25 - Fear to alienate the general market
31:12 - Selling the agency
32:09 - How are you truly serving
33:50 - Incubate the ideas
39:42 - Her roles in Encantos
46:36 - The problem with the entertainment industry
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