363 - Embracing the Outsider Advantage with Ciera Rogers
363 - Embracing the Outsider Advantage with Ciera Rogers
Listeners, we are back this week with Ciera Rogers
Today, we have the powerhouse CEO of a multimillion-dollar brand for curvy women, Ciera Rogers, joining us for our cafecito. Ciera shares her journey of resilience, turning trauma into success, and navigating the challenges of entrepreneurship. Join us as we delve into her book, "The Outsider Advantage," and explore her insights on building a thriving business from the ground up.
Ciera Rogers is known for being an “Outsider”—and she likes it that way. As the founder and CEO of a multi-million-dollar brand that caters to curvy women,she carved her own path as a founder and fashion entrepreneur, becoming a beacon of body positivity and a symbol of a non-linear career path. Her story is not just about success, but about creating a space for herself and others who often find themselves on the 'outside' of our society's norms.
During this episode we talked about:
04:34 Wishing for a stable father figure relationship.
06:54 EFT practitioner uses tapping to address trauma.
12:51 Early success meant no room for doubt.
15:06 Learning to use people for connections and gain.
18:56 Naive enthusiasm led to unintentional competition creation.
21:53 Became guarded, then helped build community brands.
26:06 Describing love and the power of suggestion.
29:15 Friend acting as mentor, meets regularly, supportive.
32:30 Embrace differences, pursue success, no time to waste.
34:57 Starting book tour in LA, then Houston.
38:16 Struggle with Internet saturation, different angle needed.
41:06 Doubt, hesitation, but just put it out.
45:48 Struggling with willingness and failure in relationships.
47:37 Seeking to make a meaningful impact.
51:27 Disengaging from technology to create podcast content.
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