TikTok Latinx Heritage Month 2024 Visionary Voices

What a joy to see platforms like TikTok celebrate 16 visionary voices who are shaping the future of digital culture and representation and using the platform to amplify Latine/x stories, creativity, and influence.

TikTok has launched an exciting lineup of initiatives to celebrate Latin Heritage Month 2024, showcasing the incredible talent and creativity within the Latine community. As part of the celebration, TikTok unveiled its Latin Visionary Voices list, highlighting 16 Latin creators, industry disruptors, and small business owners who use their platforms to inspire, uplift, and advocate for their communities. This year’s honorees represent the diversity and resilience of Latin culture, from motivational speakers like Alex Parra to culinary creatives like Toni Chapman.

In addition to the Latin Visionary Voices list, TikTok has introduced (we are so excited for this one 👀) #ShopLatinOwned, an in-app shopping experience promoting Latine-owned businesses, along with #CasaTikTok programming, which includes music playlists and exclusive content featuring Latine creators. The #CasaTikTok initiative has a goal to celebrate the influence of Latine culture on global trends while giving creators a platform to share their stories and connect with their audiences in new, meaningful ways. Yay for huge platforms creating space for us.

Pam’s thoughts on the impact of these initiatives: “TikTok’s celebration of Latine culture through the Latin Visionary Voices list and the #CasaTikTok programming is a powerful way to continue to share our stories. Latine creators, especially those featured in #ShopLatinOwned, represent the spirit of entrepreneurship and resilience, like nuestra gente. It’s inspiring to see platforms like TikTok honoring our heritage, and I look forward to continuing to see our collective voices being elevated through big platforms like TikTok.”

The Latine community has always been a driving force of creativity and innovation, and TikTok’s initiatives this month are a celebration of that powerful legacy. Take a look at this year’s visionary voices👇🏼

@katvoltage

Katya Echazarreta is a Mexican electrical engineer and the first Mexican-born woman in space. She worked at NASA, contributed to five missions, and is a science communicator on platforms like TikTok and YouTube. She also co-hosted Netflix IRL.

@themoodyfoody

Toni Chapman is a Miami-based culinary content creator, social media celebrity and author who draws inspiration from her Afro-Latina heritage. Founder of Tonicooks, she has 3M+ followers on Instagram and TikTok, sharing recipes and travel experiences. Formerly with BuzzFeed's Tasty.

@thedaisysanchez

Dr. Daisy Sanchez is a surgeon, cosmetologist, and social media personality, graduated from the Medical University of South Carolina. She is best known for her first-person POV videos, as well as beauty and fashion content posted on her TikTok and Instagram. She has gained over 1.4 million followers on TikTok.

@combicafe

Alejandro Flores-Muñoz, a native of Guadalajara, Mexico, is the owner of Combi Cafe and author of No Papers, No Fear: You Can Do Business Here. A DACA recipient, entrepreneur, and speaker, he offers advice to immigrants on starting businesses lawfully despite immigration challenges.

@lauriehernandez_

Lauren Hernandez is a retired American gymnast and 2016 Olympic gold medalist with the U.S. "Final Five" team. She won a silver on the balance beam and later appeared on Dancing with the Stars, winning in 2016. She also hosted the first season of American Ninja Warrior Junior and authored two books: I Got This: To Gold and Beyond, and She's Got This, a children's book.

@adrien_nunez

Adrien Nuñez is a popular social media star best known for his TikTok account where he posts comedy and dance videos, often featuring his girlfriend, Carson Roney. He has gained over 6 million followers and is signed with Outshine Talent, which has also represented Dixie D'Amelio.

@kamilla_cardoso10

Kamilla Soares Cardoso is a Brazilian professional basketball player for the Chicago Sky in the WNBA and a social media personality. She previously played college basketball at South Carolina and Syracuse.

@joolieannie

Jools Lebron is a Puerto Rican-American TikToker and trans woman based in Chicago. She gained viral fame in 2024 with her "How to be demure at work" videos, one amassing 50 million views. Lebron credits trans influencers like Gigi Gorgeous for inspiring her journey to come out and fund her transition.

@rauwalejandro

Raúl Alejandro Ocasio Ruiz, known as Rauw Alejandro, is a Puerto Rican singer, songwriter, producer, dancer, and entrepreneur. A rising star in reggaeton, he debuted with Afrodisíaco (2020) and followed with Vice Versa (2021), featuring the hit "Todo de ti." He's won a Latin Grammy and has been named a rising superstar by Rolling Stone.

@ilovechamoy

Annie Leal, founder of I Love Chamoy, created the first diabetic-friendly, sugar-free Mexican candy after her father’s diabetes diagnosis. Using monk fruit and hibiscus powder, she offers a healthier alternative to traditional candies. With a background in social media production, Leal built a successful direct-to-consumer and B2B brand.

@bossupcosmetics

Aaliyah Arnold started her entrepreneurial journey at 9 with "Sticky Business," selling duct tape accessories. At 11, she launched "Tropical Slimes" on Etsy. By 14, she founded "BossUpCosmetics," expanding from lip gloss to a full cosmetics line. Her brand went viral, and her mother joined to help in 2021.

@latinapreneur

Andrea Casanova is a viral marketer, content creator & public speaker that coaches megacreators, brands & celebrities on TikTok growth.

@alex1leg

Alex Parra, known as Alex1Leg, is a 23-year-old disability advocate and YouTuber from Roseville, CA. A Stage 2/Stage 4 cancer survivor and amputee, he creates educational videos about his life and experiences. Despite his challenges, Alex's energetic personality has earned him millions of followers.

@jessiereyez

Jessica Reyez is a Canadian singer-songwriter of Colombian descent. Known for hits like "Figures" and her acclaimed debut album Before Love Came to Kill Us, she’s won multiple Juno awards and Grammy nominations. Reyez has written for top artists and collaborated with Eminem.

@bookpapi

Adrian Cepeda is dedicated to amplifying BIPOC voices through books, art, and community events. As the owner of The World’s Borough Bookshop in Jackson Heights, he hosts authors weekly, creates book recommendation content as a TikTok Latinx creative, and organizes weekend markets in front of his shop.

@glamlite

Gisselle Hernandez, an undocumented Afro-Caribbean immigrant and high school dropout, founded Glamlite Cosmetics with a $1,900 credit card loan. Despite no business experience, she grew her brand from a bedroom startup to a major player with partnerships with Kellogg's, Hershey's, and more.