368 - Empowering Caregivers in the Workplace with Claudia Naim-Burt

Listeners, we are back this week with Claudia Naim-Burt

In today's episode, we have the extraordinary Claudia Naim-Burt, co-founder of Keep Company, joining us to discuss her inspiring journey into entrepreneurship and the mission behind her company. Claudia delves into her personal experiences, the challenges of motherhood, and her passion for creating support systems for caregivers. Pour yourself a cup of coffee and join us as we explore the power of resilience, the impact of caregiving, and the quest for a better, more inclusive future.

Claudia Naím-Burt is the co-founder and COO of Keep Company, an HR tech platform that helps employers support and retain parents and caregivers. Founded in 2022, Keep Company has been recognized by Techstars and Melinda French Gates’ Pivotal Ventures as a rising leader in Care Tech, SHRM as a leading Workplace Innovation, and by Technical.ly as a Startup on the Rise. Keep Company has closed $2.3 in venture capital financing, making Claudia one of only 150 Latinas to raise over $1M in venture capital.

Previously, Claudia was a member of the leadership team at Framebridge, a direct-to-consumer custom framing company, where she led Brand and Communications. As the 10th employee to join the company, she helped scale the business to over 400 employees, retail locations and past $82M in venture funding.

After Framebridge, Claudia served as an entrepreneur in residence at NEA, and as a strategic advisor to several high-growth businesses, including Poppy Flowers.

Claudia has held marketing and communications roles at American Express and Edelman Public Relations.

She holds an MBA from NYU Stern School of Business and a BA with honors from Georgetown University's School of Foreign Service.

Originally from Caracas, Venezuela, Claudia lives in Washington D.C. with her husband and two boys.

During this episode we talked about:

08:18 Becoming a parent has expanded compassion and reflection.
13:27 Prioritizing family and care for oneself.
25:00 Becoming a mother led to entrepreneurial mission.
27:56 Recognizing undervalued home work; empowering women.
34:50 Transitioned career at 35 into maternal care.
38:45 Co-founder saw potential, raised pre-seed, seed money.
43:56 Systemic change and individual action for diversity.
52:50 Support for caregivers is essential for all.
56:18 Supporting top talent in professional services organizations.

368 - Empowering Caregivers in the Workplace with Claudia Naim-Burt