381 - Latine Power and Democracy's Future with Sylvia Banderas Coffinet
381 - Latine Power and Democracy's Future with Sylvia Banderas Coffinet
Listeners, this week we have a conversation with Sylvia Banderas Coffinet
In this episode, we're joined by recurring guest Sylvia Banderas Coffinet, a leading Latina executive and advocate for diversity in media. As we gear up for a pivotal election, Sylvia and Pam discuss the critical need to stay informed in the age of social media and misinformation. Sylvia shares her inspiring journey from an undocumented childhood to media leadership, advocating for immigration as a human rights issue. We also explore the role of younger generations in combating misinformation and taking a holistic approach to voting. Join us for a stimulating conversation on the power of collective action and protecting democracy.
Sylvia Banderas Coffinet is a distinguished Latine marketplace expert and C-suite executive with nearly two decades in media strategy and multicultural marketing. Renowned for her visionary approach and thought leadership, Sylvia has launched some of the most influential Latine media franchises and collaborated with top brands like Ford, Delta, and Procter & Gamble, generating over half a billion dollars in revenue. A Forbes Trailblazing Latina Executive in Media, she is passionate about amplifying Latine voices and championing diversity in media. Sylvia holds a BA from Columbia University in Latinx studies, a Stanford Publishing Course certificate, and a DEI certification from Cornell University.
During this episode we talked about:
09:13 From undocumented to White House: remarkable journey.
10:33 Witnessed self-respect loss affecting family, community.
18:46 Weaponizing fear through lies and scapegoating tactics.
24:24 Voting helps combat hate and support communities.
27:38 Younger generation can reshape politics by mobilizing.
34:04 Cuban American student supports GOP, not Obama.
41:13 Brain information processing and journalism standards change.
48:15 Multigenerational conversations needed to understand perspectives.
49:46 Ensure vote registration is current and accurate.
56:26 Awareness of connectedness evolves Earth positively.
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