389 - First-Generation Financial Lessons with Gigi Gonzalez
389 - First-Generation Financial Lessons with Gigi Gonzalez
Listeners, this week we have a conversation with Giovanna Gonzalez
In today's episode we're joined by Giovanna "Gigi" Gonzalez, who’s basically a powerhouse in the world of financial education. She’s got an incredible story of going from not knowing much about money to becoming someone who’s all about teaching others how to handle their finances, especially first-gen folks like herself.
We get into all sorts of juicy bits about her family’s money habits, how she’s helping her younger brothers with their financial literacy, and even how she navigates different financial pressures. You won’t want to miss her insights and humor!
Stay shining and join us for a great conversation!
Giovanna "Gigi" Gonzalez is a finfluencer, financial educator, public speaker, and author of the bestselling book, Cultura and Cash.
Gigi teaches personal finance and career navigation to First Gen at various organizations and on her social media accounts for The First Gen Mentor. Her book was named 5 Books to Help Kickstart a Financial Wellness Journey by The Seattle Times and a Best Personal Finance Book to Read in 2024 by Business Insider.
She is originally from California but now calls Chicago home. In her free time, she enjoys catching up with her favorite reality TV shows and trying new restaurants in the city.
During this episode we talked about:
00:00 Raised between El Centro and Mexicali, border kid.
06:09 Grew up financially uneducated, learned through mistakes.
09:34 Analyzed investment performance for institutional clients.
10:27 Viral TikTok money tips shifted focus.
13:49 Struggling with debt, yearns for debt-free life.
18:24 Confused by financial jargon; requested advisor change.
23:04 Generational struggles with toxic relationships and dependency.
25:44 Ultimatum given: Get job or move back home.
28:19 Mom wanted to avoid used car issues.
32:28 Mom rolls over debt buying third car.
34:22 Positive influence on brother's financial habits.
38:09 Weird water drinker with electrolytes and herbs.
40:38 Navigating personal sharing amid increased visibility.
45:31 Different starting lines explain financial disparities.
46:56 Self-financed Latino finance book seeking sponsors.
49:58 Overworked yet fulfilled, continuously promoting book.
55:32 Order "Cultura" from bookshops or request libraries.
56:30 Financial literacy crucial for healing money wounds.
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